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Russell Athletic to become Official Apparel Sponsor of AVP Tour
Feb '09
AVP Pro Beach Volleyball, America's most authentic professional beach volleyball tour, announced a new partnership deal with leading athletic apparel provider, Russell Athletic.

The three-year agreement, effective January 2009,names Russell as an Official Apparel Sponsor of the AVP. Russell, in conjunction with Event Merchandising Inc., will have a branded presence at the on-site merchandise tent at each tour stop; Russell will also serve as a sponsor for AVP Crocs Tour events nationwide over the next three years. The partnership continues the AVP's long tradition of joining forces with established lifestyle and sports brands.

"Russell Athletic is proud to partner with the AVP, the premier pro beach volleyball tour," said Gary Barfield, EVP of Russell Athletic. "This relationship provides Russell Athletic the opportunity to showcase our authentic licensed products on a national platform."

As the licensee of AVP apparel, Russell will produce athletically inspired lifestyle-oriented clothing and merchandise. Event Merchandising Inc. (EMI), a company that has collaborated with several NBA, NCAA and AFL teams, will handle on-site and online distribution of all AVP-branded merchandise.

"Event Merchandising Inc. sees sand, dirt and snow sports as the future," said Larry Travis, VP/COO at EMI. "The collective talent that has been brought together through this partnership between EMI, Russell and the AVP is sure to see AVP merchandise reach a new level."

The new, high quality products will be available at AVP Crocs Tour events this summer, as well as online at www.avp.com.

"We are delighted to finalize the exclusive agreement with Russell as our licensing partner in creating stylish and comfortable merchandise perfect for the beach. Russell's commitment to innovation and quality will only enhance the AVP's ultimate beach experience," said AVP Crocs Tour Commissioner and CEO Leonard Armato.

"We are equally delighted to have EMI to handle our AVP branded event merchandise. The company's vast experience in this area will allow us to maximize the variety of clothing and equipment we provide our fans."

The AVP Hot Winter Nights tour is currently underway in cities across the United States, while the AVP Crocs Tour summer season kicks off in a unique and fun way at Spring Break in Panama City Beach, Fla., March 27-30.

AVP Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. www.avp.com.

For more than 100 years, Russell Athletic (www.russellathletic.com) has supplied America's high school, college, and professional athletes and teams with the innovative products and uniforms. Russell Athletic activewear and college licensed products are broadly distributed and marketed through department stores, sports specialty stores, retail chains and college bookstores.

Event Merchandising Inc is a nationwide concessionaire in sports, retail, concert & special events. Event Merchandising Inc operates 1400 events and caters to an annual customer base of over 14 million people annually through 70 clients.

Russell Athletic

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