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Japanese UNIQLO men's store opening soon in Selfridges
Feb '09
In an exciting partnership for spring 2009, UNIQLO have joined forces with Selfridges' world-renowned Oxford Street casual clothes store to launch a dedicated area on Selfridges' menswear floor.

The dedicated UNIQLO area opens on 23 February 2009 and will house an edited UNIQLO casual menswear collection, including the striking new casual tailoring range as well as popular UNIQLO wardrobe staples such bright cotton cashmere sweaters and casual hooded sweats. The UNIQLO Selfridges partnership will also see the launch of the new collection Japanese Denim; a collection of both regular and selvedge denim that boasts 100% production in Japan, developed through a close collaboration between UNIQLO and the world famous denim manufactures; Kaihara.

Style conscious customers will now be able to discover authentic, modern and effortless UNIQLO Japanese design, under Selfridges' impressive and luxurious roof. The 1,000 square foot area has been designed using high-tech Japanese design details such as electronic mannequin screens.

Gary Edgley, Senior Menswear Buyer for Selfridges, has this to say about the launch: "We are extremely excited to be partnering with UNIQLO to bring our customer a new and never seen before menswear concept. UNIQLO brings the best in contemporary, affordable design and an authoritative voice to the Selfridges' brand mix. The arrival of UNIQLO in store reaffirms Selfridges as London's leading men's fashion destination across price point."

Simon Coble, UNIQLO UK C.E.O, looks forward to this exciting new partnership: "This is not only a great honour to be considered by Selfridges, but it is also a significant milestone for the expansion and growth of the brand both in the UK and on a global level. I have great expectations for this new venture and very much look forward to introducing the UNIQLO brand to a new audience."

Clothing says a lot, but can say it better.

UNIQLO designs, manufactures, markets and sells casual wear that can be worn by anyone, any day. Rather than dictate a look, UNIQLO provides people everywhere with the piece they need to create their own style. And style comes from within, which is why the UNIQLO logo is nearly invisible, tucked away inside the garment.


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Courtesy: AWI

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