Home / Knowledge / News / Apparel/Garments / OLYMP turnover exceeds the 100-million-euro-mark
OLYMP turnover exceeds the 100-million-euro-mark
23
Feb '09
OLYMP Owner and CEO Mark Bezner
OLYMP Owner and CEO Mark Bezner
In the 2008 financial year, OLYMP Bezner GmbH & Co KG, based in Bietigheim-Bissingen once again recorded its best result ever with a continued growth in turnover of 12.8 percent. The company achieved a total turnover of 109.4 million euros (turnover in the previous year 2007: 97 million euros).

For the very first time, around 6.7 million shirts, ties and polos were able to be sold. OLYMP has therefore succeeded not only in extending its market leadership in Germany, but has also held its ground in a difficult market environment characterised by reluctant consumer spending and falling sales figures in the textile sector, by offering the highest standards of quality in terms of fabrics and the workmanship of its products. In addition, the international prominence of the OLYMP brand has also increased considerably.

With the creation of 51 new jobs, the number of OLYMP employees in Germany rose from 336 to 387. Around 3,000 people are employed in production sites throughout the world. OLYMP is also remaining optimistic for 2009.

For this reason, with additional growth there are also plans to increase the workforce at the company's head office in Bietigheim-Bissingen. OLYMP Owner and CEO Mark Bezner has the following to say on the economic situation: "We are confident that following the outstanding result achieved in 2008 we will also be able to maintain our turnover volumes. Our fundamental corporate objective for 2009 must be, even in times of increasing global economic and financial difficulty, to offer our employees a secure job and an economically stable company structure through continued increases in turnover. He specifically emphasized the point that, even amidst threats of an impending recession, the OLYMP company is financially secure and has an absolutely solid base. "The involvement of private equity investors or other outside investors is inconceivable for us. With firm conviction, we are continuing with the proven formula of being a medium-sized, owner-operated family company.”

The economic changes brought about by falling sales, the closure of specialist retailers and the change in demographics are being felt most particularly in the German textile sector. "In the meantime we have acquired our own retail concept which will enable us to make up for the loss of long established and traditional former trade customers and allow us to make our products available throughout Germany,” explains Mark Bezner. In comparison to the previous year, OLYMP currently exports its products to more than 40 countries and this part of the business now makes up 33 per cent of total turnover. The brand-conscious Chinese market continues to offer outstanding growth and turnover rates in the ever-booming economic centres on the East coast, as well as in the cash-rich cities of Russia, in the long established sales region in the Netherlands and since 2007 also in Scandinavia.

Mark Bezner explains the success of the OLYMP product range: "By concentrating on our core areas of expertise, we are in the favourable position of being able to develop and produce our concise, yet extremely in-depth product range of business and leisure shirts, ties and polos with maximum precision. As absolute product specialists, we are always working to improve the outstanding characteristics of our products even further and this enables us to maintain our position amidst fierce, global competition.

In addition to this, ranges are constantly being extended, such as the new "OLYMP Level Five – body fit" range for the super-slim, young and fashion-conscious male which we first developed in the previous year and then launched onto the market in October 2008. Furthermore, the casual and leisure shirt area is clearly on the increase.” From the 2009 Autumn/Winter range onwards, brand new additions to the leisure collection will include casual long-sleeved polos, sweatshirts and zipper jackets, which will coordinate with the colours featured in the respective shirt collection. For three years OLYMP has been running an extensive media advertising campaign involving around six million eight-page fashion inserts per season featuring the latest collections and styles in several leading German financial, news and lifestyle magazines. This extensive media presence has enabled us to significantly increase the level of awareness, as well as the popularity rating of the OLYMP brand amongst both male and female purchasers throughout Germany.


Must ReadView All

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Strong exports, consumption fuel growth in Asia: ADB

Textiles | On 16th Dec 2017

Strong exports, consumption fuel growth in Asia: ADB

Economic expansion in developing Asia is likely to accelerate to 6...

Nomura  foresees 7.5% GDP growth for India in 2018

Textiles | On 16th Dec 2017

Nomura foresees 7.5% GDP growth for India in 2018

India's economy is on the cusp of a cyclical recovery and will...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search