Home / Knowledge / News / Apparel/Garments / Force India chooses Reebok as official apparel partner
Force India chooses Reebok as official apparel partner
Feb '09
Force India - India's only Formula One Team - is all set to speed its way into the fast-paced lives of more and more Indians by partnering with premier sports and lifestyle products giant Reebok as its official apparel and footwear merchandising partner for the next 5 years. After inking the association in 2008, the partnership between Force India F1 team and Reebok has rolled out with the 2009 Force India Team wear collection.

Reebok being a well established brand is now looking at consolidating itself further, by having long-term associations with new thrilling sports that appeal to the youth. Reebok is especially keen on promoting sports like Formula One, which courtesy Force India, is gaining momentum all over. Force India's association with Reebok is quite significant as they both have an instant connect with the Indian youth.

Commenting on the partnership of the two high-profile brands, Mr. Sajid Shamim, Director, Marketing and Product, Reebok India said, “It is our pleasure to be associated with Force India. We see it as a pioneering effort in the field of Motor sports apparel and help the youth of India to reflect their spirit and their zest for life and fashion.

Reebok has always been committed to the ideology of sports. Our association with Force India is just an extension of our belief in taking initiatives, instilling power, the potential and the passion behind the initiative and not just the success of it".

Force India will find itself pulsating into the heartbeats of every Indian, with Reebok coming out with an exclusive range of Force India apparel. Reebok will be producing the entire apparel-line required in Formula One to suit the needs of the race team and fans. Reebok will be specially creating different types of gear like race gear, travel gear, set-up wear and crew wear for the Force India Team's championship racing requirements.

The sports giant will also have a range of shoes and apparel for Force India fans to don. In the first phase ,The apparel range will be available in select stores in major cities all over the country. The full range will progressively be introduced in other markets as well.

Other than designing the official clothing for Force India, Reebok will also create an entire apparel line-up including shoes, socks, t-shirts, shorts etc, for Force India fans. What will especially catch the fervor of the country will be the one of-its-kind “Force India Formula One Team Shoes” by Reebok - shoes that capture the essence of Formula One racing and Force India .

The Force India-Reebok merchandise derives its inspiration from the logo of Force India that represents dynamism and energy in sync with characteristics of the sport. Different hues of saffron and green will be used to keep the collection fashionable and trendy. In all, the Reebok Force India collection will represent the passion for the sport and for the country in a manner that is youthful and contemporary.

Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search