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Force India chooses Reebok as official apparel partner
Feb '09
Force India - India's only Formula One Team - is all set to speed its way into the fast-paced lives of more and more Indians by partnering with premier sports and lifestyle products giant Reebok as its official apparel and footwear merchandising partner for the next 5 years. After inking the association in 2008, the partnership between Force India F1 team and Reebok has rolled out with the 2009 Force India Team wear collection.

Reebok being a well established brand is now looking at consolidating itself further, by having long-term associations with new thrilling sports that appeal to the youth. Reebok is especially keen on promoting sports like Formula One, which courtesy Force India, is gaining momentum all over. Force India's association with Reebok is quite significant as they both have an instant connect with the Indian youth.

Commenting on the partnership of the two high-profile brands, Mr. Sajid Shamim, Director, Marketing and Product, Reebok India said, “It is our pleasure to be associated with Force India. We see it as a pioneering effort in the field of Motor sports apparel and help the youth of India to reflect their spirit and their zest for life and fashion.

Reebok has always been committed to the ideology of sports. Our association with Force India is just an extension of our belief in taking initiatives, instilling power, the potential and the passion behind the initiative and not just the success of it".

Force India will find itself pulsating into the heartbeats of every Indian, with Reebok coming out with an exclusive range of Force India apparel. Reebok will be producing the entire apparel-line required in Formula One to suit the needs of the race team and fans. Reebok will be specially creating different types of gear like race gear, travel gear, set-up wear and crew wear for the Force India Team's championship racing requirements.

The sports giant will also have a range of shoes and apparel for Force India fans to don. In the first phase ,The apparel range will be available in select stores in major cities all over the country. The full range will progressively be introduced in other markets as well.

Other than designing the official clothing for Force India, Reebok will also create an entire apparel line-up including shoes, socks, t-shirts, shorts etc, for Force India fans. What will especially catch the fervor of the country will be the one of-its-kind “Force India Formula One Team Shoes” by Reebok - shoes that capture the essence of Formula One racing and Force India .

The Force India-Reebok merchandise derives its inspiration from the logo of Force India that represents dynamism and energy in sync with characteristics of the sport. Different hues of saffron and green will be used to keep the collection fashionable and trendy. In all, the Reebok Force India collection will represent the passion for the sport and for the country in a manner that is youthful and contemporary.

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Courtesy: Reliance Industries

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