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Force India chooses Reebok as official apparel partner
25 Feb '09
5 min read
Charged by the positive anticipation surrounding Force India's potential of becoming India's next youth icon and their partnership with Reebok, Mr.Vikram Malhotra, Head - Marketing, Force India Formula One Team said, “Force India is fast capturing the imagination of our nation-especially the youth and young-at-heart.
It is our continued effort to take the Force India team and its appeal to millions of Indian fans-in-waiting. World over, there is high demand for sports merchandise and it is the most popular way in which fans connect with their teams and sporting icons.
In line with our strategy around the same, we are very pleased to partner with a strong brand like Reebok and look forward to leveraging its unparalleled consumer and category know-how as well as Reebok's unmatched distribution power. We're excited to launch an exclusive line of apparel and accessories for Force India fans to wear and cheer their team. The India Inspired line reinforces that sense of pride in every Indian as they cheer India's only Formula One Team”.
Force India F1 team decided to partner with Reebok as it offers a unique understanding of the Indian sports market, a best-in-class brand and an unparalleled distribution network.
Not only is Force India a high performance sport, but it also has glamour and lifestyle associated with it, and Reebok with its exclusive designs and superior quality adds to the ubiquitous glamour and lifestyle quotient of Force India along with a strong national flavor. Reebok enjoys an impeccable reputation as an iconic youth brand as it has a great understanding of the young Indian and also the largest distribution network in India to their credit.
With the upcoming race season, the youth are already excited to cheer for Force India, which is India's only official entry to the grid, sporting the apparel bearing the Force India logo. It will be a matter of distinct pride for Reebok to be able to feed the appetite of the youth who want to demonstrate their zest for the Force India team.
It is our continued effort to take the Force India team and its appeal to millions of Indian fans-in-waiting. World over, there is high demand for sports merchandise and it is the most popular way in which fans connect with their teams and sporting icons.
In line with our strategy around the same, we are very pleased to partner with a strong brand like Reebok and look forward to leveraging its unparalleled consumer and category know-how as well as Reebok's unmatched distribution power. We're excited to launch an exclusive line of apparel and accessories for Force India fans to wear and cheer their team. The India Inspired line reinforces that sense of pride in every Indian as they cheer India's only Formula One Team”.
Force India F1 team decided to partner with Reebok as it offers a unique understanding of the Indian sports market, a best-in-class brand and an unparalleled distribution network.
Not only is Force India a high performance sport, but it also has glamour and lifestyle associated with it, and Reebok with its exclusive designs and superior quality adds to the ubiquitous glamour and lifestyle quotient of Force India along with a strong national flavor. Reebok enjoys an impeccable reputation as an iconic youth brand as it has a great understanding of the young Indian and also the largest distribution network in India to their credit.
With the upcoming race season, the youth are already excited to cheer for Force India, which is India's only official entry to the grid, sporting the apparel bearing the Force India logo. It will be a matter of distinct pride for Reebok to be able to feed the appetite of the youth who want to demonstrate their zest for the Force India team.
Reebok
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