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Menswear brand launches 'Roll Up Your Sleeves'
Mar '09
In the spirit of the historic 44th Presidential inauguration in which President Barack Obama called for a renewed commitment to service and responsibility, Perry Ellis, the leading American menswear brand, is asking Americans to roll up their sleeves and volunteer their time, energy and spirit to bring the country back to a new age of prosperity.

Today Perry Ellis launched Roll Up Your Sleeves, a national program to encourage Americans to make time to volunteer, contribute and support the causes and organizations that will rebuild America.

Anyone 18 years of age or older can participate: simply complete 20 hours of public service within the first 120 days of the new Obama administration, submit proof of your service and you will receive a white Perry Ellis Skip Dent men's dress shirt in your size while supplies last. Dress shirts are courtesy of Smart Apparel U.S., Perry Ellis' licensing partner; a leader in producing men's sportswear, dress and sport shirts, knits and woven tops.

More information on Roll Up Your Sleeves and how to participate is available at perryellis.com.

"We are excited about the nation's new era of hope and change," said John Crocco, creative director and senior vice president of merchandising and design for Perry Ellis. "We hope to motivate all Americans in this new era of public service. While men wear our dress shirts every business day, we are hoping they will find time outside of their work day to give back to America."

Whether it be a school, place of worship or the local chapter of a national organization, such as Habitat for Humanity or the Red Cross, committing a minimum of 20 hours every few months can become the new American standard of public service.

Perry Ellis and Perry Ellis International has a longstanding history of giving back. Over its 30 year history, the company has been a leading supporter of such important organizations as the United Way, the National Epilepsy Foundation and Gifts In Kind International.

"In these trying economic times, I think it is important for us to step away from our immediate needs and focus on those who have much less than we do," said Pablo de Echevarria, senior vice president of Perry Ellis. "Like President Obama said himself 'we have duties to ourselves, our nation and the world.'"

Perry Ellis International

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