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O~Wool highlighted by top fashion designers
03
Mar '09
Cutting-edge U.S. and European designers who emphasize sustainable fashion are increasingly choosing O~Wool fabrics made with organic wool by Vermont Organic Fiber Company (VTOF). VTOF is the nation's leading provider of Merino wool fabrics made with wool grown and certified to the U.S. Department of Agriculture's (USDA) national organic program standard.

Popular New York City-based design house Bodkin used the “O~Wool by Jasco” interlock fabric for a dress, utility vest, slouchy pants, and gloves & O~Wool melton fabric for a parka at its February 16, 2009, presentation at The Horticultural Society of New York during the Mercedes-Benz Fashion Week in New York City, NY. On January 5, 2009, Bodkin was granted the first Ecco Domani Sustainable Design Award.


“O~Wool has everything we like - fantastic quality, happy sheep, and sustainable pasture practices,” said Nicolai (Nic) Herlofson, partner at FIN. “The use of O~Wool by these top designers showed their understanding that fashion can be visually striking, aesthetically pleasing, and environmentally sustainable,” said Matthew Mole, president of Vermont Organic Fiber Company.

On January 25, 2009, stylish, lightweight, yet warm leggings made with VTOF's new “O-Wool Washable fabrics,” were a key element in Outdoor Retailer's (OR) “Project OR” People's Choicewinning design at the Salt Lake City, UT, show. Designer Curt Sousa, who graduated Magna Cum Laude from the Fashion Institute of Design & Merchandising in Los Angeles, CA, used the washable wool fabric in his design.

O~Wool yarns and fabrics are made from certified organic Merino wool spun, knit, woven, and finished at facilities in Massachusetts, Pennsylvania, Rhode Island and South Carolina.

Vermont Organic Fiber Company (VTOF)

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