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Isabella Oliver 365 epitomises functional femininity
10
Mar '09
Isabella Oliver has announced the exclusive online launch for pre-ordering of Isabella Oliver 365, the first ready-to-wear collection from the company's co-founders - Vanessa Knox-Brien and Baukjen de Swaan Arons.

Designed for the multi-tasking modern woman, Isabella Oliver 365 draws upon versatility and effortlessly combines the classic with contemporary to create the perfect capsule collection.

Uniting relaxed tailoring with soft draping and adding signature wrap and tie details to must-have wardrobe basics, Isabella Oliver 365 epitomises functional femininity.

The key trends for the new Isabella Oliver 365 Spring Summer 2009 are Effortless Classics, Dramatic Draping, Stand Out Stripes, Sheer Femininity and Asymmetrical Elegance.

Trends come and go, however it is the iconic pieces that remain style staples. Isabella Oliver 365 celebrates the resurgence of tailoring and relaxed elegance with soft-shouldered jackets, cropped trousers and slouchy shorts. Playing on its day to evening philosophy, the selection of modern wardrobe basics includes The Mac, chic variations on the classic Little Black Dress, and luxuriously tailored separates that are ideal for day and evening.

Draping perfectly encapsulates the Isabella Oliver 365 ethos and adds subtle on-trend style to any summer ensemble. Effortlessly flattering, it complements a woman's femininity whilst combining Grecian flare with AM to PM glamour. Dresses take on the trend with dramatic draped accents, soft fluid fabrics, and a goddess feel that epitomises care-free summer dressing.

Statement striped dresses and chic St Tropez-inspired separates are key to the collection helping wearers stand out from the crowd. The classic white and navy stripe has been given a modern, bold twist with pieces that exude breezy summer style. Feminine curves can be worked in the Striped Multiway Dress which offers versatile ease for the warmer months, or the Striped Scoop Top provides a Euro-chic essential.

A theme that combines timeless delicacy with satin sheen; Sheer Femininity is a key look within the Isabella Oliver 365 collection. Soft silhouettes gently float over curves with contemporary shapes in Tan and dark Navy - the new Black. Ideal for after six cocktails or dressed down for daytime, Sheer Femininity keeps things sophisticatedly simple.

This season shoulders are 'in', and a touch of bronzer is the perfect accompaniment to the one-sided trend. A detail that effortlessly livens up any evening dress; an asymmetric accent is a must-have for spring summer 2009 and is effortlessly encapsulated in the 365 collection. Keep accessories minimal, and let the Toga Dress do the talking.

Isabella Oliver was founded by Vanessa Knox-Brien and Baukjen de Swaan Arons in 2003. Credited with revolutionising the maternity wear market, Isabella Oliver create high-end designer maternity clothing, as worn by Angelina Jolie, Gwen Stefani, Jennifer Lopez, Naomi Watts and Jessica Alba.

The Isabella Oliver 365 collection marks a new era for the brand. Clever womenswear that makes good style something that is easy to achieve.

Isabella Oliver

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