Home / Knowledge / News / Apparel/Garments / Celebrity stylist Stacy London partners with 'Riders by Lee'
Celebrity stylist Stacy London partners with 'Riders by Lee'
14
Mar '09
The Riders by Lee brand, long trusted for stylish apparel with superior fit, announced a partnership with personal style expert Stacy London. America's most popular stylist is uniting with America's number one brand for fit solutions as the foundation to its marketing initiatives in 2009.

As the dynamic co-host of the TLC hit show “What Not to Wear,” trusted celebrity consultant and acclaimed author, London has established herself as the authority on fit and personal style. With a mission of improving the confidence and lives of women, London shares the Riders by Lee brand's core belief that women can look and feel their best and express their own personal style without spending a fortune.

“Great style is about understanding fit and finding a flattering look that works for you,” said London. “The quality, innovative fit solutions, fashionable selection and amazingly low price point Riders by Lee offers means all women can have clothes that make them feel confident, beautiful and reach their personal best.”

Riders by Lee styles are based on years of consumer insight and designed to perfectly fit real women's body shapes. From the instantly slimming tummy-control panel to the innovative Comfort No-GapTM waistband, the brand combines the latest innovation in fit solutions with comfortable and fashionable styles so every woman can find a look and fit that is right for her.

“It means so much for Stacy to acknowledge our commitment to great style and fit,” said Craig Errington, vice president of Riders by Lee marketing. “She is trusted for great fashion advice. That expertise is exactly why she makes a wonderful partner for Riders by Lee and will help further position us as the best source for women's fit solutions.”

The Riders by Lee brand and London are developing promotional opportunities designed to further establish the brand as an apparel authority while showcasing the less than $20 price point. London will appear in the brand's print and television ads beginning in April and will be a large part of high-profile consumer promotions to be announced in the coming months.

The Riders by Lee brand

Must ReadView All

Courtesy: Li & Fung

Textiles | On 29th Mar 2017

Li & Fung introduces new 3-year plan 2017-2019

Li & Fung Limited has outlined its next Three-Year Plan (2017-2019)...

Courtesy: Carrington

Apparel/Garments | On 29th Mar 2017

Carrington Workwear signs JV with TMG Textiles

Carrington Workwear, one of the largest producers of workwear fabrics ...

Apparel/Garments | On 29th Mar 2017

Jabong launches Aeropostale on its platform

Jabong has added leading American high-street fashionwear brand,...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search