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Celebrity stylist Stacy London partners with 'Riders by Lee'
Mar '09
The Riders by Lee brand, long trusted for stylish apparel with superior fit, announced a partnership with personal style expert Stacy London. America's most popular stylist is uniting with America's number one brand for fit solutions as the foundation to its marketing initiatives in 2009.

As the dynamic co-host of the TLC hit show “What Not to Wear,” trusted celebrity consultant and acclaimed author, London has established herself as the authority on fit and personal style. With a mission of improving the confidence and lives of women, London shares the Riders by Lee brand's core belief that women can look and feel their best and express their own personal style without spending a fortune.

“Great style is about understanding fit and finding a flattering look that works for you,” said London. “The quality, innovative fit solutions, fashionable selection and amazingly low price point Riders by Lee offers means all women can have clothes that make them feel confident, beautiful and reach their personal best.”

Riders by Lee styles are based on years of consumer insight and designed to perfectly fit real women's body shapes. From the instantly slimming tummy-control panel to the innovative Comfort No-GapTM waistband, the brand combines the latest innovation in fit solutions with comfortable and fashionable styles so every woman can find a look and fit that is right for her.

“It means so much for Stacy to acknowledge our commitment to great style and fit,” said Craig Errington, vice president of Riders by Lee marketing. “She is trusted for great fashion advice. That expertise is exactly why she makes a wonderful partner for Riders by Lee and will help further position us as the best source for women's fit solutions.”

The Riders by Lee brand and London are developing promotional opportunities designed to further establish the brand as an apparel authority while showcasing the less than $20 price point. London will appear in the brand's print and television ads beginning in April and will be a large part of high-profile consumer promotions to be announced in the coming months.

The Riders by Lee brand

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