Designer women'swear 'HARRA' sets off on a trend breaking path

17 Mar '09

3 min read

As the name suggests 'HARRA' - “The evergreen” is an effort towards building a sustainable relationship between Hasejaa and environmental protection, both natural and sustainable. As in any human activity, we use the air, water and land around us. These are universal assets, but they are limited. They form a capital that we are borrowing from future generations. For us at Harra, this commitment implies certain duties. Protection, prudence, care are the principles that are applied in our manufacturing processes to create a fresher, better and greener environment.

Secondly, `HARRA' has been humbly saluting today's women as it believes that Women are beautiful, intelligent, smart & amazing. The fashion Designer Mr. Jai Bajaj (Managing Director – Production) of Hasejaa Group of Companies constantly believes in enhancing the virtue of beauty of Indian women by designing the best of unstitched Ethnic Ladies Dress materials.

On the occasion of celebration of the 100th anniversary of International Women's Day, Mr. Manoj Kumar Bhaskar (CEO, Harra) enthusiastically adds that “Harra admires the achievement of entire women folk of the world and `Harra' would like to portray the power of women in the modern era through its trendy designs and vibrant colours.

`Cottons' is the buzzword in today's fashion world… Because… Cotton is not only natural but hygienic also. Hence cotton is highly acclaimed by designers worldwide. Keeping in mind this trend across the world, Harra has designed all its varieties.

Through its clients and business partners, HARRA's products have actually reached U.S.A., U.K., Italy, Brazil, Russia, China and the middle-east countries. HARRA's retailers also include giants like Lifestyle, Spencers, Hypercity, Big Bazaar, Pantaloons, Central, SRS and many such large format retail Stores.

Harra's ready to stitch salwar suits blend contemporary sensibilities with traditions of excellence. Harra's designers seek to achieve a balance between the striking as well as the subtle, the graphic and colorful yet the simple. The uniqueness of their designs is that the customer can make Kurtis, Skirts, Capris, Chudidars, Wrap-On's, Pants and Indo-western wear from their dress materials. They use modern printing techniques and keep pace with the ever changing market environment. The result is over 1500 designs which are constantly being revamped also.

The complex process of retail management has been simplified and secured by a POS system which keeps every retailer connected in real time with the head office, through the internet.

A pioneer by being the only 'Branded' ready to stitch salwar suits in India, the Brand has aggressive growth oriented plans to launch another 75 Exclusive stores by the end of 2009-10. With strong presence in the western part of India, Harra is on the verge of spreading to the south, north and east of India with an image of being the 'First Branded, Reasonably priced, with fixed M.R.P., designer ladies wear'.

Harra is professionally managed by well experienced, senior management, the company has support of designers, around 250 craftsmen, and a strong marketing team of 50 people who set-up and service the outlets. Domain experts in Harra bring in rich industry experience of over 15 years by working with some of the country's leading organizations. A team of advisors having an experience of 20-30 years for growth and business diversification supports the group.

Fibre2fashion News Desk - India

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