Home / Knowledge / News / Apparel/Garments / Designer women'swear 'HARRA' sets off on a trend breaking path
Designer women'swear 'HARRA' sets off on a trend breaking path
17
Mar '09
As the name suggests 'HARRA' - “The evergreen” is an effort towards building a sustainable relationship between Hasejaa and environmental protection, both natural and sustainable. As in any human activity, we use the air, water and land around us. These are universal assets, but they are limited. They form a capital that we are borrowing from future generations. For us at Harra, this commitment implies certain duties. Protection, prudence, care are the principles that are applied in our manufacturing processes to create a fresher, better and greener environment.

Secondly, `HARRA' has been humbly saluting today's women as it believes that Women are beautiful, intelligent, smart & amazing. The fashion Designer Mr. Jai Bajaj (Managing Director – Production) of Hasejaa Group of Companies constantly believes in enhancing the virtue of beauty of Indian women by designing the best of unstitched Ethnic Ladies Dress materials.

On the occasion of celebration of the 100th anniversary of International Women's Day, Mr. Manoj Kumar Bhaskar (CEO, Harra) enthusiastically adds that “Harra admires the achievement of entire women folk of the world and `Harra' would like to portray the power of women in the modern era through its trendy designs and vibrant colours.

`Cottons' is the buzzword in today's fashion world… Because… Cotton is not only natural but hygienic also. Hence cotton is highly acclaimed by designers worldwide. Keeping in mind this trend across the world, Harra has designed all its varieties.

Through its clients and business partners, HARRA's products have actually reached U.S.A., U.K., Italy, Brazil, Russia, China and the middle-east countries. HARRA's retailers also include giants like Lifestyle, Spencers, Hypercity, Big Bazaar, Pantaloons, Central, SRS and many such large format retail Stores.

Harra's ready to stitch salwar suits blend contemporary sensibilities with traditions of excellence. Harra's designers seek to achieve a balance between the striking as well as the subtle, the graphic and colorful yet the simple. The uniqueness of their designs is that the customer can make Kurtis, Skirts, Capris, Chudidars, Wrap-On's, Pants and Indo-western wear from their dress materials. They use modern printing techniques and keep pace with the ever changing market environment. The result is over 1500 designs which are constantly being revamped also.

The complex process of retail management has been simplified and secured by a POS system which keeps every retailer connected in real time with the head office, through the internet.

A pioneer by being the only 'Branded' ready to stitch salwar suits in India, the Brand has aggressive growth oriented plans to launch another 75 Exclusive stores by the end of 2009-10. With strong presence in the western part of India, Harra is on the verge of spreading to the south, north and east of India with an image of being the 'First Branded, Reasonably priced, with fixed M.R.P., designer ladies wear'.

Harra is professionally managed by well experienced, senior management, the company has support of designers, around 250 craftsmen, and a strong marketing team of 50 people who set-up and service the outlets. Domain experts in Harra bring in rich industry experience of over 15 years by working with some of the country's leading organizations. A team of advisors having an experience of 20-30 years for growth and business diversification supports the group.



Fibre2fashion News Desk - India


Must ReadView All

Indian apparel exporters losing competitiveness by 9%: AEPC

Apparel/Garments | On 24th Nov 2017

Indian apparel exporters losing competitiveness by 9%: AEPC

Indian apparel exporters want a higher reimbursement of central and...

Chinese e-commerce firm JD.com invests $44 mn in Tiki.vn

Apparel/Garments | On 24th Nov 2017

Chinese e-commerce firm JD.com invests $44 mn in Tiki.vn

Chinese e-commerce firm JD.com has invested $44 million in Tiki.vn, a ...

Vietnamese footwear exporters need to prepare for EV-FTA

Apparel/Garments | On 24th Nov 2017

Vietnamese footwear exporters need to prepare for EV-FTA

Vietnamese leather and footwear exporters must comply with the...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search