Home / Knowledge / News / Apparel/Garments / Shishi city clothing companies turn designers to beat slowdown
Shishi city clothing companies turn designers to beat slowdown
Mar '09
It was said of garment manufacturers of Shishi City that they were only good enough to do job work for big global brands, but the economic crisis has brought about a sea change in the way the garment industry of the city has reacted to.

From being mere job workers, the garment manufacturers have now embarked on the path to being original designers for the various brands that they represent, which has in turn attracted the attention of more reputed global brands.

Since the beginning of this year, orders from its key markets in the EU, US and Japan have fallen sharply, which induced a few bold entrepreneurs to embark on this never trodden path to design clothing for their overseas principals.

Now more than 20 well-known apparel and fashion brands from the US, EU, Japan and other regions have contracted with companies in Shishi city to design and manufacture apparels for their respective brands.

These include well known apparel and fashion brands like Crocodile, Diadora, Pierre Cardin, UM Bro, Kappa, Airwalk and many more of their ilk. These brands in turn are also benefitted in the costs arising from designing garments

A few weeks ago, apparel manufacturers from Shishi city, bagged orders worth US $90 million, for clothing designed by themselves and were well appreciated by all and sundry for the superior styling and innovative use of fabrics.

This is in a sense called the “ODM” process, which comes under the intellectual property rights law, under which the overseas buyers just provides the specifications and if he does not like the final product, the manufacturer is free to sell it to somebody else.

Fibre2fashion News Desk - China

Must ReadView All

Courtesy: European Commission/European Union

Textiles | On 26th May 2018

EU set to negotiate FTAs with Australia & New Zealand

The European Union is all set to begin negotiations for free trade...

US bans import of cotton goods from Turkmenistan

Textiles | On 26th May 2018

US bans import of cotton goods from Turkmenistan

The US Customs and Border Protection (CBP) has issued a Withhold...

FPCCI prepares report on Pakistan's export issues

Textiles | On 26th May 2018

FPCCI prepares report on Pakistan's export issues

Federation of Pakistan Chambers of Commerce and Industry (FPCCI)’s...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Nuno Venda

‘There has been an increase in demand for water based inks, rather than...

Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search