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Shishi city clothing companies turn designers to beat slowdown
17
Mar '09
It was said of garment manufacturers of Shishi City that they were only good enough to do job work for big global brands, but the economic crisis has brought about a sea change in the way the garment industry of the city has reacted to.

From being mere job workers, the garment manufacturers have now embarked on the path to being original designers for the various brands that they represent, which has in turn attracted the attention of more reputed global brands.

Since the beginning of this year, orders from its key markets in the EU, US and Japan have fallen sharply, which induced a few bold entrepreneurs to embark on this never trodden path to design clothing for their overseas principals.

Now more than 20 well-known apparel and fashion brands from the US, EU, Japan and other regions have contracted with companies in Shishi city to design and manufacture apparels for their respective brands.

These include well known apparel and fashion brands like Crocodile, Diadora, Pierre Cardin, UM Bro, Kappa, Airwalk and many more of their ilk. These brands in turn are also benefitted in the costs arising from designing garments

A few weeks ago, apparel manufacturers from Shishi city, bagged orders worth US $90 million, for clothing designed by themselves and were well appreciated by all and sundry for the superior styling and innovative use of fabrics.

This is in a sense called the “ODM” process, which comes under the intellectual property rights law, under which the overseas buyers just provides the specifications and if he does not like the final product, the manufacturer is free to sell it to somebody else.

Fibre2fashion News Desk - China

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