Home / Knowledge / News / Apparel/Garments / DownEast celebrates grand re-opening of Provo Towne Centre store
DownEast celebrates grand re-opening of Provo Towne Centre store
18
Mar '09
DownEast Basics, a leader in stylish and affordable apparel, celebrated the successful grand re-opening of the Provo Towne Centre store this past weekend. The store's new look and March "Mix & Match" sale event proved popular with Utah shoppers - DownEast reports sales exceeded expectations.

The brand's high-design looks on a bargain-basement budget allows the fashion retailer to thrive in this tough economy. Since early 2008, DownEast has opened an average of nearly one new store per month, expanding in locations across Utah, Idaho, Washington and Arizona. Planning to open several additional stores this year, the retailer proves that with the right formula of great product and reasonable pricing, companies can continue to grow.

'Affordable Fashion' Key to Thriving in New Economy
"Many retailers' response to the recession includes cost-cutting measures from jobs to product offerings as a means to survive the 'new economy'. DownEast is well-positioned to be opportunistic in the current economic climate and sees the consumer responding with increased interest in value and affordability as their number one priority," said Jonathan Freedman, Vice President of Apparel, DownEast Basics.

"Our affordable prices don't cut short the shopping experience as consumers continue to demand a variety of choices, high-style and fun fashion that we deliver. DownEast Basics will continue to show strong growth as the strategic offerings we established from the beginning are now what a whole new subset of customers seeks."

DownEast was originally founded in 1991 as a retailer of off-price clothing (e.g., buying and reselling customer returns/liquidation clothing from top retail brands). In 2005 the company added its own private label brand, DownEast Basics. The line was incredibly popular from the onset with an established customer base which has grown quickly.

With the re-opening of the Provo Towne Centre store offering the Basics line, DownEast currently employees over 400 retail staff with its other Basics, Home & Outfitter stores. The new Provo redesign has created a refreshed look and appeal to its mall location, encouraging new customer traffic to Towne Centre.

"We were especially excited about remodeling our Provo Towne Centre location because it was the first Basics-only store that we opened" said Freedman. "We invested significant resources into the re-design to offer customers the look and feel our newer DownEast Basics stores are known for. Overall, our local customers love it."

Visit the New DownEast Basics at Towne Centre
Located at 1200 Towne Centre Blvd. in Provo, Utah on the second level near the movie theater, the newly remodeled store carries the full DownEast Basics clothing line of everyday basics, fashion tops, dresses, skirts, active wear and swim wear for women. The store will be managed by Chelsi Kempton, who has been with the company since October 2007.

DownEast Basics


Must ReadView All

Coats acquires yarn manufacturer Patrick Yarn Mill

Textiles | On 12th Dec 2017

Coats acquires yarn manufacturer Patrick Yarn Mill

Coats, the world’s leading industrial thread manufacturer, has...

India’s garment imports from Bangladesh up 56% post-GST

Apparel/Garments | On 12th Dec 2017

India’s garment imports from Bangladesh up 56% post-GST

India has imported $87.4 million worth of readymade garments from...

Courtesy: Badger Sportswear

Apparel/Garments | On 12th Dec 2017

Badger Sportswear acquires Alleson Athletic

Badger Sportswear, a leading manufacturer of athletic apparel and...

Interviews View All

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search