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Online clothing company experiences record sales in Yoga niche
Mar '09
Twinyoga.com is reporting online sales of their branded yoga Tee's are 50% above projections. In the first three months of operation the online retailer's clothing is now in 32 studio's and boutiques in 15 states.

Twinyoga was formed by 5 coworkers at an ad agency who had a love for yoga and also saw a market that was being underserved. The idea was simple. Through 5 easy steps on their site a yoga studio owner could add their studio logo to organic shirts with over 20 designs and 8 unique styles.

What has made this company stand out from other t-shirt vendors is they are customized but more importantly are inexpensive and provide studio owners a new revenue source. "Our shirts wholesale for $12 with studios able to sell them for under $30 with a 100% mark up" John Galbraith, founder.

Twin Yoga

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