Home / Knowledge / News / Apparel/Garments / Pex childrenswear launches website to improve service to retailers
Pex childrenswear launches website to improve service to retailers
Mar '09
Children's wear and hosiery brand, Pex, has launched a new web site aimed specifically at improving the service to its 1,500 independent retail customers nationwide. The new site www.Pex-kids.com will hold details of all Pex products held in stock including its kids' back-to-school and fashion hosiery, school uniforms, special occasion wear, baby wear, fashion clothing, swim wear, soft and first walker shoes and baby accessories.

Existing retail customers will be able to access the site via a special customer code to browse the latest ranges, place orders and get information on special customer offers. Non-Pex customers can browse the site but will be denied access to wholesale price lists, special offers and the facility to place orders on-line. Crucially the web site has been designed to support the personalised service provided by Pex's seven full-time business development managers based throughout the UK and Eire.

The user-friendly site can only be fully accessed by existing Pex retail customers. All Pex customers will be issued with their unique user code which will give them direct access to over one million products held in the company's 36,000 square foot stock and distribution centre in Leicester. Customers can elect to order on-line or request their regional Pex representative to bring their product choice to their store for final selection.

The web site will support the sales team's existing seasonal customer visits. Pex is one of the only independent children's wear specialists to maintain its commitment to its team of seven full-time regional business development managers.

Paul Rich, national sales manager, Pex Kids Limited explained: “We have noticed more of our customers are electing to order closer to and in-season. The new web site gives them an easy way to order exactly the product they want from stock for immediate delivery. And if the product is new to them and they want to see it before committing to an order we can arrange this via our established and knowledgeable sales force. “

He concluded: “We are adding new products to our ranges all the time and the fastest way to let our customers have details of our latest offers is via the web site. In these difficult economic times it is vital our customers get the right product in their stores quickly.”

The Pex web site was developed by Cite, www.cite.co.uk, a Midlands-based digital media agency with a proven track record in web design, on-line branding and internet based marketing. It offers a wide range of media skills including brand development, website design, online marketing and search engine optimisation.

Founded in Leicester in 1914 Pex returned to UK ownership in 2004 after a successful management buy out, led by the company's current executive team. Pex is the UK's leading children's sock and tight brand, with over 50 per cent of the children's branded hosiery market. It maintains the largest stock of children's hosiery in the UK with over one million pairs of socks and tights available from the brand's Midland's based distribution centre.

In addition to hosiery Pex branded products include school uniform, baby wear, special occasion wear such as christening gowns and a huge selection of accessories including baby shoes and bibs. Pex brand products are currently sold to over 1,500 retailers throughout the UK and Eire in addition to export customers in Scandinavia, Hong Kong, the Eastern Mediterranean and the Middle East.


Must ReadView All

US commerce department finds dumping of low melt PSF

Textiles | On 20th Jun 2018

US commerce department finds dumping of low melt PSF

The US department of commerce (USDC) has announced affirmative final...

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search