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Pex childrenswear launches website to improve service to retailers
Mar '09
Children's wear and hosiery brand, Pex, has launched a new web site aimed specifically at improving the service to its 1,500 independent retail customers nationwide. The new site www.Pex-kids.com will hold details of all Pex products held in stock including its kids' back-to-school and fashion hosiery, school uniforms, special occasion wear, baby wear, fashion clothing, swim wear, soft and first walker shoes and baby accessories.

Existing retail customers will be able to access the site via a special customer code to browse the latest ranges, place orders and get information on special customer offers. Non-Pex customers can browse the site but will be denied access to wholesale price lists, special offers and the facility to place orders on-line. Crucially the web site has been designed to support the personalised service provided by Pex's seven full-time business development managers based throughout the UK and Eire.

The user-friendly site can only be fully accessed by existing Pex retail customers. All Pex customers will be issued with their unique user code which will give them direct access to over one million products held in the company's 36,000 square foot stock and distribution centre in Leicester. Customers can elect to order on-line or request their regional Pex representative to bring their product choice to their store for final selection.

The web site will support the sales team's existing seasonal customer visits. Pex is one of the only independent children's wear specialists to maintain its commitment to its team of seven full-time regional business development managers.

Paul Rich, national sales manager, Pex Kids Limited explained: “We have noticed more of our customers are electing to order closer to and in-season. The new web site gives them an easy way to order exactly the product they want from stock for immediate delivery. And if the product is new to them and they want to see it before committing to an order we can arrange this via our established and knowledgeable sales force. “

He concluded: “We are adding new products to our ranges all the time and the fastest way to let our customers have details of our latest offers is via the web site. In these difficult economic times it is vital our customers get the right product in their stores quickly.”

The Pex web site was developed by Cite, www.cite.co.uk, a Midlands-based digital media agency with a proven track record in web design, on-line branding and internet based marketing. It offers a wide range of media skills including brand development, website design, online marketing and search engine optimisation.

Founded in Leicester in 1914 Pex returned to UK ownership in 2004 after a successful management buy out, led by the company's current executive team. Pex is the UK's leading children's sock and tight brand, with over 50 per cent of the children's branded hosiery market. It maintains the largest stock of children's hosiery in the UK with over one million pairs of socks and tights available from the brand's Midland's based distribution centre.

In addition to hosiery Pex branded products include school uniform, baby wear, special occasion wear such as christening gowns and a huge selection of accessories including baby shoes and bibs. Pex brand products are currently sold to over 1,500 retailers throughout the UK and Eire in addition to export customers in Scandinavia, Hong Kong, the Eastern Mediterranean and the Middle East.


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