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Merrell announces deep commitment for Apparel Division
25
Mar '09
Merrell is pleased to announce its plans to develop an in-house sales force to focus exclusively on Merrell Apparel, the outdoor brand known for products at the horizon of performance and style. Forecasting future growth and expanded market share within the apparel category, Merrell has begun a nationwide search for its new sales division.

“With nearly three decades of experience in the outdoor footwear category, we are thrilled to deepen our commitment to our apparel division through the development of a dedicated sales team,” said Jim Scholle, vice president of sales for Merrell Apparel. “As our apparel continues to gain traction and resonate with our footwear consumer, we believe that this strategic expansion will bolster our long term growth objectives within the market.Furthermore, the establishment of an apparel-specific team separate from our footwear division will ultimately provide better service to existing and future accounts.”

All reps selected to join the apparel sales team will report directly to Scholle and share the brand's passion for getting outside. The team will also be responsible for implementing a brand platform and distribution strategy parallel to Merrell Footwear.

Founded in 1981, Merrell has become known as a leader in contemporary outdoor footwear. Merrell is the brand that inspires the outdoor athlete in everyone with products at the horizon of performance and style. Merrell products are sold at all Merrell retail stores, through leading retailers in the U.S. and through 44 distributors and subsidiaries around the world.

With a commitment to service and product excellence, Wolverine World Wide, Inc. is one of the world's leading marketers of branded casual, active and lifestyle, work, outdoor sport and uniform footwear and apparel. The Company's portfolio of highly recognized brands includes: Bates, Hush Puppies, HYTEST, Merrell Footwear and Apparel, Sebago and Wolverine. The Company is also the exclusive footwear licensee of popular brands including CAT, Harley-Davidson and Patagonia.

Wolverine World Wide Inc


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