Home / Knowledge / News / Apparel/Garments / Merrell announces deep commitment for Apparel Division
Merrell announces deep commitment for Apparel Division
Mar '09
Merrell is pleased to announce its plans to develop an in-house sales force to focus exclusively on Merrell Apparel, the outdoor brand known for products at the horizon of performance and style. Forecasting future growth and expanded market share within the apparel category, Merrell has begun a nationwide search for its new sales division.

“With nearly three decades of experience in the outdoor footwear category, we are thrilled to deepen our commitment to our apparel division through the development of a dedicated sales team,” said Jim Scholle, vice president of sales for Merrell Apparel. “As our apparel continues to gain traction and resonate with our footwear consumer, we believe that this strategic expansion will bolster our long term growth objectives within the market.Furthermore, the establishment of an apparel-specific team separate from our footwear division will ultimately provide better service to existing and future accounts.”

All reps selected to join the apparel sales team will report directly to Scholle and share the brand's passion for getting outside. The team will also be responsible for implementing a brand platform and distribution strategy parallel to Merrell Footwear.

Founded in 1981, Merrell has become known as a leader in contemporary outdoor footwear. Merrell is the brand that inspires the outdoor athlete in everyone with products at the horizon of performance and style. Merrell products are sold at all Merrell retail stores, through leading retailers in the U.S. and through 44 distributors and subsidiaries around the world.

With a commitment to service and product excellence, Wolverine World Wide, Inc. is one of the world's leading marketers of branded casual, active and lifestyle, work, outdoor sport and uniform footwear and apparel. The Company's portfolio of highly recognized brands includes: Bates, Hush Puppies, HYTEST, Merrell Footwear and Apparel, Sebago and Wolverine. The Company is also the exclusive footwear licensee of popular brands including CAT, Harley-Davidson and Patagonia.

Wolverine World Wide Inc

Must ReadView All

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Textiles | On 24th Oct 2016

TPP may hit roadblock

The 12-member Trans-Pacific Partnership (TPP) that was signed earlier ...

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search