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LIJA unveils three dynamic golf & sportswear collections for fall
01
Apr '09
Popular activewear designer Linda Hipp and her company, LIJA, announce the unveiling of three dynamic golf and sportswear collections for Fall 2009 featuring runway styling, distinctive silhouettes and the brand's trademark bold color combinations.

Inspired by art and literature from the 1920s-1950s, the collections -- Garden of Eden, Twilight in Italy and The Sun Also Rises -- draw their titles from books of the era, while the individual styles are named for famous artists, design aesthetics, shoes and other period themes.

A fusion of sport, leisure and fashion, the line's array of layering pieces showcases sophisticated prints and unique detailing in knits, soft shell and midlayer looks. Highlights of the collections include two new fabrications -- "Ozone," a lightweight, durable outerwear providing comfort, style and strong performance features; and "Mira," a technical bottom fabric that offers functionality and easy care.

"From Belle Epoque to Art Deco, these artistic collections exude international flair and epitomize LIJA in a wide range of styles that can be worn from one activity to the next," says Hipp. "This season we've also added a bolder picnic plaid in The Sun Also Rises to our characteristic color blocking and striped sweater knits."

The collections are outlined in a 36-page catalog that is currently available for retailers and media members. Featuring a new horizontal layout, the redesigned lookbook reflects the modern feel of the brand and offers an enhanced shopping experience. It also includes the "Hipp Factor," calling out the designer's favorite items from each collection, which are also highlighted by special hang tags at retail.

LIJA is a staple in finer golf and non-golf retailers across North America, including world-renowned resorts and clubs like Riviera, Kiawah Island, The Greenbrier and Whistling Straits. The company's clothing is worn by scores of women golf professionals worldwide, including LPGA Tour star Leta Lindley, the 2008 LIJA Tour Style Leaders Grand Prize winner.

LIJA


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