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Yoga brand Zobha celebrates first anniversary
Apr '09
Zobha, the hot new brand of yoga and fitness apparel, celebrates its one year anniversary enjoying continued growth from multiple product lines, new customer acquisition, international expansion and high-impact marketing programs. Zobha currently sells in 250 stores in 15 countries and on zobha.com. The company shipped more than 40,000 units in the first 10 months of business.

As a new brand with strong consumer resonance Zobha continues to attract customers who are drawn to its signature mix of style and function. The company's strong network of specialty retail distribution partners recently expanded to include high-end department stores, with shipments to Bloomingdale's and Von Maur in February, and high-end spas and resorts including Four Seasons Hotels and Resorts. The company continues to add accounts in the specialty channel, and recently brought on seven new sales representatives to further serve United States-based accounts.

Zobha founder and CEO Jamie Hanna is a certified Yoga Alliance instructor who created Zobha from her own desire for a new choice in yoga apparel that truly combines performance, fit, and fashion. With business and merchandise planning experience at major apparel and sourcing companies such as the Gap and Cyrk, a Harvard MBA, and a life-long interest in fashion, design and art, Hanna brought Zobha from idea to launch in twelve months. Living in Hong Kong during the pre-launch phase, she took advantage of the thriving textile industry in Asia and set up sourcing for long-term growth. With Zobha, Hanna created a brand of superior performance products that offer women a sophisticated and stylish design aesthetic rarely seen in the fitness category by creating designs that evoke and inspire the quality that attracts her to yoga: grace.

"Zobha offers a new, fresh and distinctive option in the fitness apparel category," said Hanna. "Working in partnership with our wholesale customers and through zobha.com, we believe we can offer a ray of hope in this largely gloomy economy. For people to spend their money in these times, they must find a product that resonates with their values and their aesthetic. Our combination of performance and style, at an accessible price point, is a very strong offering to the consumer."

"Looking ahead in 2009, we expect to more than double our points of distribution and will continue to build brand awareness through the zobha.com website, a second high-impact national print advertising campaign and more partnerships with our retailers on the sense of community and giving back -- core tenets of the Zobha mission," Hanna continued. "Our Circle of Grace members - leaders in their local and national yoga and fitness communities - help us to extend our core philosophy of Grace in All and connect with yoga practitioners and other wellness-minded people around the world."

Zobha was born from a desire to create superior performance yoga and fitness apparel with a distinctive design aesthetic and a brand that inspires and fosters the grace that lives within each human heart.


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