Home / Knowledge / News / Apparel/Garments / Moxsie launches Identitee tee shirts from Edun
Moxsie launches Identitee tee shirts from Edun
06
Apr '09
Moxsie announced that it is the first multi-brand online retailer to offer Identitee, a line made in conjunction with Edun by Bono and Ali Hewson. Identitee is a line of tee shirts for men and women made in Sub-Saharan Africa under fair working conditions and wages that benefits the workers directly.

The tees feature lyrics from anthem songs that begin with "I" such as "I used to rule the world" from Coldplay or "I still haven't found what I'm looking for" by U2 and even the bold declaration by Jay-Z stating "I'm a hustler, baby." The tee shirt comes packaged in a vinyl cover, and each purchase comes with a code for 10 iTunes songs.

Moxsie also announced that it has added a new "Moxsie Charities" feature on the site that allows shoppers to donate a portion of the proceeds from their purchase to charity. There are currently eight charities to choose from in the lineup, including The Memorial Sloan Kettering Center, Sierra Club, The Hunger Project and Equality Now.

"The launch of Identitee and Moxsie Charities on our site reflects Moxsie's strong commitment to social responsibility. Many of our designers have causes that they contribute to, and Moxsie Charities is our way of helping out as well," said Jon Fahrner, CEO of Moxsie.

Moxsie

Must ReadView All

Prime Minister Theresa May speaking on the UK government's negotiating objectives for exiting the EU. Courtesy: UK government

Textiles | On 18th Jan 2017

UK to pursue trade agreements with other countries

The United Kingdom will pursue free trade agreements with the EU and...

Courtesy: Alibaba Group

Apparel/Garments | On 18th Jan 2017

Alibaba forges global alliance to fight counterfeiting

Jack Ma led Alibaba Group has forged an alliance with various global...

Information Technology | On 18th Jan 2017

eBIZ 4.0 to digitise European fashion supply chain

eBIZ 4.0 is a new step of eBIZ, the public-private initiative that...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search