Home / Knowledge / News / Apparel/Garments / Sportswear brand G by GUESS partners with DMX
Sportswear brand G by GUESS partners with DMX
08
Apr '09
G by GUESS, the young-adult sportswear brand from GUESS?, Inc., has partnered exclusively with DMX Inc. to launch their first mobile messaging campaign.

As the leading provider of sensory branding for commercial environments, Austin-based DMX will enhance the customer experience by providing mobile messaging to G by GUESS' opt-in users throughout the United States.

"Mobile Messaging is the communication of the future. Since G by GUESS is designed for the next generation; offering a wide assortment of young, hip and trendy apparel and accessories to today's youth, we are confident that this is the perfect way to reach our target demographic, literally in the palm of their hands," said Paul Marciano, Chief Executive Officer and Co-Chairman of the Board for GUESS Inc.

Erin O'Brien, Sr. Dir. New Media of Austin-based DMX, said: "For G by GUESS, DMX designed a mobile messaging campaign aimed at communicating with their customers outside the store environment to notify them about discounts, trends, and other special offers. DMX has a long history of designing and implementing new experiences for GUESS' in-store environment and is excited to help G by GUESS extend its brand experience to the third screen."

G by GUESS


Must ReadView All

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Apparel/Garments | On 21st Sep 2017

BFC announces partnership with Chinese firm JD.com

The British Fashion Council (BFC) has forged a new partnership...

Textiles | On 21st Sep 2017

Indonesia’s textile exports may reach $15 billion by 2019

Indonesia’s textile-related exports are projected to reach $15...

Interviews View All

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search