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Sportswear brand G by GUESS partners with DMX
08
Apr '09
G by GUESS, the young-adult sportswear brand from GUESS?, Inc., has partnered exclusively with DMX Inc. to launch their first mobile messaging campaign.

As the leading provider of sensory branding for commercial environments, Austin-based DMX will enhance the customer experience by providing mobile messaging to G by GUESS' opt-in users throughout the United States.

"Mobile Messaging is the communication of the future. Since G by GUESS is designed for the next generation; offering a wide assortment of young, hip and trendy apparel and accessories to today's youth, we are confident that this is the perfect way to reach our target demographic, literally in the palm of their hands," said Paul Marciano, Chief Executive Officer and Co-Chairman of the Board for GUESS Inc.

Erin O'Brien, Sr. Dir. New Media of Austin-based DMX, said: "For G by GUESS, DMX designed a mobile messaging campaign aimed at communicating with their customers outside the store environment to notify them about discounts, trends, and other special offers. DMX has a long history of designing and implementing new experiences for GUESS' in-store environment and is excited to help G by GUESS extend its brand experience to the third screen."

G by GUESS


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