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JCPenney bolsters young men's department with new stylish brands
10 Apr '09
3 min read
Third Rail a Zoo York Production
Exclusive to the JCPenney customer, Third Rail a Zoo York Production is a collection inspired by youth culture which will boast an assortment of edgy, graphic tees, woven tops, shorts, jeans and jackets for young men. Recognizing the synergies between urban apparel and the action sports consumer, this lifestyle brand is a unique blend of both worlds.
"By expanding our brand offerings to JCPenney, we are connecting more teens to the action sports culture," said Marci Tappers, president of Zoo York. "Partnering with such a well-known department store speaks to the success of our line and allows us to expand this action sports lifestyle to more customers at economical prices."
Exclusive to the JCPenney customer, Third Rail a Zoo York Production is a collection inspired by youth culture which will boast an assortment of edgy, graphic tees, woven tops, shorts, jeans and jackets for young men. Recognizing the synergies between urban apparel and the action sports consumer, this lifestyle brand is a unique blend of both worlds.
"By expanding our brand offerings to JCPenney, we are connecting more teens to the action sports culture," said Marci Tappers, president of Zoo York. "Partnering with such a well-known department store speaks to the success of our line and allows us to expand this action sports lifestyle to more customers at economical prices."
J. C. Penney Company Inc
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