Home / Knowledge / News / Apparel/Garments / Malibu Strings prospers by offering a unique product
Malibu Strings prospers by offering a unique product
Apr '09
Prospering in the depths of recession is not easy. One company making very tiny bikinis, with a cult like following, is finding no shortage of orders. Malibu Strings has found success by specializing in micro bikinis, an almost there bikini that would probably get you arrested on most American beaches.

Micro bikinis have surged in popularity over the last couple of years by Americans looking for a more daring look while traveling abroad. By specializing in a product that is not offered by traditional retailers, Malibu Strings has found success serving a growing niche market.

"Our suits are very sexy and unique, and they are not something you would find in traditional retail stores," said Tor Sweeney, President of Malibu Strings "Although our bikinis are very small, a lot of work goes into them. As a company we have a passion for making bikinis that are both extremely comfortable and durable. By making bikinis that women want to wear we are turning a small market into a much larger market as we convert more and more women around the world to micro bikinis."

This growing market for tiny bikinis has allowed Malibu Strings to survive and even prosper during this time of economic down turn. With an almost cult like following that often serves as its sale force, Malibu Strings continues to grow. "I have close to 20 Malibu Strings bikinis right now and I can't wait to get more," says Kimmy Laatsch a loyal Malibu Strings customer from Sacramento, California "I tell all my friends how great these suits are and once they try them, they are hooked."

This growing passion for Malibu Strings bikinis is something that can be evidenced this coming week at the Mirage in Las Vegas when the company holds a two day event on Wednesday, April 15th and Thursday, April 16th when hundreds of Malibu Strings fans from around the country are expected to attend.

Malibu Strings

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Textiles | On 10th Dec 2016

Indian textile hubs adopt cashless payment modes

The textile ministry is promoting cashless payment within the...

Interviews View All

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search