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Malibu Strings prospers by offering a unique product
11
Apr '09
Prospering in the depths of recession is not easy. One company making very tiny bikinis, with a cult like following, is finding no shortage of orders. Malibu Strings has found success by specializing in micro bikinis, an almost there bikini that would probably get you arrested on most American beaches.

Micro bikinis have surged in popularity over the last couple of years by Americans looking for a more daring look while traveling abroad. By specializing in a product that is not offered by traditional retailers, Malibu Strings has found success serving a growing niche market.

"Our suits are very sexy and unique, and they are not something you would find in traditional retail stores," said Tor Sweeney, President of Malibu Strings "Although our bikinis are very small, a lot of work goes into them. As a company we have a passion for making bikinis that are both extremely comfortable and durable. By making bikinis that women want to wear we are turning a small market into a much larger market as we convert more and more women around the world to micro bikinis."

This growing market for tiny bikinis has allowed Malibu Strings to survive and even prosper during this time of economic down turn. With an almost cult like following that often serves as its sale force, Malibu Strings continues to grow. "I have close to 20 Malibu Strings bikinis right now and I can't wait to get more," says Kimmy Laatsch a loyal Malibu Strings customer from Sacramento, California "I tell all my friends how great these suits are and once they try them, they are hooked."

This growing passion for Malibu Strings bikinis is something that can be evidenced this coming week at the Mirage in Las Vegas when the company holds a two day event on Wednesday, April 15th and Thursday, April 16th when hundreds of Malibu Strings fans from around the country are expected to attend.

Malibu Strings


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