Home / Knowledge / News / Apparel/Garments / Kimberly-Clark launches Huggies Pure & Natural diapers
Kimberly-Clark launches Huggies Pure & Natural diapers
14
Apr '09
Kimberly-Clark Corporation announced the launch of Huggies Pure & Natural diapers, a super premium diaper that includes natural, organic materials and ingredients to provide gentle protection for new babies, as well as initial steps toward environmental improvements, without sacrificing performance.

The new Huggies Pure & Natural diaper is hypoallergenic, latex and fragrance free and features a breathable outer cover that includes organic cotton. The liner includes natural Aloe & Vitamin E and materials from renewable sources, and the product's outer packaging is sourced from 20 percent post-consumer recycled materials. The new diaper will be offered in 6 sizes, from newborn through size 5.

K-C expects the Huggies Pure & Natural diapers will help the brand build inroads with those moms who are most interested in products that include natural materials to provide the best care for their babies. According to a K-C consumer research study, the moms surveyed expressed a strong interest in purchasing Huggies brand diapers that included organic and natural materials.

"The new Huggies Pure & Natural diaper is designed for moms who desire to provide their babies the best and most gentle care without sacrificing comfort and protection, while using a product that includes organic and natural materials," said Robert Thibault, president of Kimberly-Clark's North American Infant, Baby & Child Care business. "This innovative Huggies brand diaper offers delicate protection for baby, along with the increased use of renewable materials, ushering into the category a new disposable diaper that delivers the utmost in performance and care along with steps toward environmental improvements."

K-C's retail partners have also shown a strong interest in the new Huggies premium diaper. Most of the company's customers have already submitted orders to begin offering Huggies Pure & Natural diapers as part of their infant and baby care product offerings.

"Based on the preliminary response we've received thus far, we expect the unique attributes this diaper offers will be well-received by moms and our retail customers, and will help drive incremental dollar growth in the category," said Thibault. Huggies Pure & Natural diapers will be widely available in North American retail outlets later in April.

Huggies Brand to Roll-Out New Rewards Program
Kimberly-Clark also announced the launch of a new Huggies brand rewards program - Enjoy the Ride Rewards - which targets the millennial mom, offering her chances to earn valuable rewards, win instant prizes, and more. Beginning April 13, moms can sign up for the rewards program by going to www.enjoytheriderewards.com. To earn rewards points, moms enter special codes that will be located on direct mail pieces, magazine ads, and online. Points can also be earned by referring friends, watching videos, providing opinions, or sharing ideas within the program's Web site.

Must ReadView All

Textiles | On 28th Mar 2017

India may impose duty on elastomeric filament yarn

The Government of India is likely to impose anti-dumping duty on...

Courtesy: Lee Cooper

Apparel/Garments | On 28th Mar 2017

CCI clears FLFL proposal to divest Lee Cooper

The Competition Commission (CCI) of India has approved the proposal...

Textiles | On 28th Mar 2017

Bardoli CEFC to benefit south Gujarat MSMEs

India’s first common engineering facility centre (CEFC) at Bardoli,...

Interviews View All

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search