Home / Knowledge / News / Apparel/Garments / Loungewear designer Erin Braxton launches new online store
Loungewear designer Erin Braxton launches new online store
17
Apr '09
Women seeking fashion forward, sexy loungewear need not look any further -- loungewear designer Erin Braxton re-launched her online store this spring. This L.A. based designer creates a luxury line of loungewear and resort wear that gives women what they want and need -- hip comfort, sexiness and versatility in their weekend wear.

Aimed at fashion-conscious women who want to look and feel good, this line offers something unique for all types. More importantly, Braxton's line gives women the versatility of wearing chemises, robes and tunics as traditional loungewear or sporting them as dresses and swimsuit cover-ups.

"The days of fancy, flowing negligees are pretty much a thing of the past. Many of today's women don't relate to that anymore," said Erin Braxton, founder of Erin Braxton, LLC. "Sexy is so different than it used to be and my line makes it easy to be current and sexy without sacrificing the most important thing, comfort. I'm also committed to making eco-friendly apparel, so I use soft modals and cottons that make the clothes feel like a second skin."

Braxton, having more than 11 years of advertising and marketing experience, believes she truly understands today's woman, and embarked on starting her own line of loungewear for women after numerous unsuccessful pajama shopping trips with friends. She couldn't find loungewear that looked good enough to wear both inside and out.

"There needs to be some sort of middle ground between racy, lacy teddies and baggy, frumpy pajamas. It's possible to make drawstring pants current and sexy," Braxton says. "Not only that, but with today's woman constantly on the go or possibly working from her home office, she needs to be able to easily step out of the house without looking like she still has on her pajamas. My line of modern clothing gives women that option."

Erin Braxton LLC

Must ReadView All

Courtesy: Li & Fung

Textiles | On 29th Mar 2017

Li & Fung introduces new 3-year plan 2017-2019

Li & Fung Limited has outlined its next Three-Year Plan (2017-2019)...

Courtesy: Carrington

Apparel/Garments | On 29th Mar 2017

Carrington Workwear signs JV with TMG Textiles

Carrington Workwear, one of the largest producers of workwear fabrics ...

Apparel/Garments | On 29th Mar 2017

Jabong launches Aeropostale on its platform

Jabong has added leading American high-street fashionwear brand,...

Interviews View All

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search