Interviews
Loungewear designer Erin Braxton launches new online store
17 Apr '09
2 min read
Women seeking fashion forward, sexy loungewear need not look any further -- loungewear designer Erin Braxton re-launched her online store this spring. This L.A. based designer creates a luxury line of loungewear and resort wear that gives women what they want and need -- hip comfort, sexiness and versatility in their weekend wear.
Aimed at fashion-conscious women who want to look and feel good, this line offers something unique for all types. More importantly, Braxton's line gives women the versatility of wearing chemises, robes and tunics as traditional loungewear or sporting them as dresses and swimsuit cover-ups.
"The days of fancy, flowing negligees are pretty much a thing of the past. Many of today's women don't relate to that anymore," said Erin Braxton, founder of Erin Braxton, LLC. "Sexy is so different than it used to be and my line makes it easy to be current and sexy without sacrificing the most important thing, comfort. I'm also committed to making eco-friendly apparel, so I use soft modals and cottons that make the clothes feel like a second skin."
Braxton, having more than 11 years of advertising and marketing experience, believes she truly understands today's woman, and embarked on starting her own line of loungewear for women after numerous unsuccessful pajama shopping trips with friends. She couldn't find loungewear that looked good enough to wear both inside and out.
"There needs to be some sort of middle ground between racy, lacy teddies and baggy, frumpy pajamas. It's possible to make drawstring pants current and sexy," Braxton says. "Not only that, but with today's woman constantly on the go or possibly working from her home office, she needs to be able to easily step out of the house without looking like she still has on her pajamas. My line of modern clothing gives women that option."
Aimed at fashion-conscious women who want to look and feel good, this line offers something unique for all types. More importantly, Braxton's line gives women the versatility of wearing chemises, robes and tunics as traditional loungewear or sporting them as dresses and swimsuit cover-ups.
"The days of fancy, flowing negligees are pretty much a thing of the past. Many of today's women don't relate to that anymore," said Erin Braxton, founder of Erin Braxton, LLC. "Sexy is so different than it used to be and my line makes it easy to be current and sexy without sacrificing the most important thing, comfort. I'm also committed to making eco-friendly apparel, so I use soft modals and cottons that make the clothes feel like a second skin."
Braxton, having more than 11 years of advertising and marketing experience, believes she truly understands today's woman, and embarked on starting her own line of loungewear for women after numerous unsuccessful pajama shopping trips with friends. She couldn't find loungewear that looked good enough to wear both inside and out.
"There needs to be some sort of middle ground between racy, lacy teddies and baggy, frumpy pajamas. It's possible to make drawstring pants current and sexy," Braxton says. "Not only that, but with today's woman constantly on the go or possibly working from her home office, she needs to be able to easily step out of the house without looking like she still has on her pajamas. My line of modern clothing gives women that option."
Erin Braxton LLC
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