Home / Knowledge / News / Apparel/Garments / True Religion inks licensing deal for legwear
True Religion inks licensing deal for legwear
21
Apr '09
True Religion Apparel Inc announced that it has signed a new licensing agreement with United Legwear Company, LLC, to manufacture and distribute True Religion branded legwear, which will include men's, women's and children's socks, leggings and tights.

True Religion branded legwear will make its debut at the Las Vegas Project Show in September 2009, with nationwide roll-out shortly thereafter to True Religion branded stores and wholesale retail partners including major department stores and specialty store retailers. Additionally, United Legwear Company is planning an international rollout to select markets in North America, Europe and Asia.

“We are excited to partner with United Legwear Company to launch True Religion branded legwear, which we believe represents a natural extension of the True Religion Apparel product offering,” said Jeffrey Lubell, chairman, chief executive officer and chief merchant of True Religion Apparel.

“United Legwear Company's designers excel in identifying the latest in emerging trends and fashions, while understanding and maintaining the essence of our brand. We look forward to working closely with them to leverage their expertise in trend-setting fabrics and concepts to deliver a line consisting of casual socks, athletic socks, tube socks, tights, and leggings for men, women and children that reflects the quality and innovation consumers have come to expect from True Religion Brand Jeans.”

“Extending our licensing platform continues to be a core component of our product diversification strategy,” said Michael Buckley, president of True Religion Apparel. “As we move towards our long-term goal of 50-60% sales contribution from jeans and 40-50% sales contribution from sportswear, we will seek to establish partnerships with licensees that hold expertise in categories that are complementary to our existing product offering. In doing so, we believe we can expand our product mix with minimal infrastructure investment and contribute to the future profitable growth of the Company.”

United Legwear Company, LLC, founded by its President Isaac E. Ash, is a leading global manufacturer of socks and underwear located in the heart of New York City with distribution centers in New Jersey and California. From toddlers to teens and adults, United Legwear Company offers a full range of technologically advanced functional and fashionable products.

The company aims to build price right, quality products for all distribution segments in the US and through global distribution partners. United Legwear Company is a proud licensee of Puma, Cynthia Rowley and Skechers, which are distributed through upscale department stores, including Saks Fifth Avenue, Bloomingdale's, Nordstrom, and specialty retailers and boutiques.

“I am thrilled to work with True Religion Apparel and leverage our expertise to help translate the essence of the True Religion brand into the legwear category,” said Isaac Ash, President and CEO of United Legwear Company, LLC. “True Religion legwear will be an extension of what True Religion represents – fashion, quality and superior product – everything that United Legwear Company stands for.”

True Religion Apparel Inc


Must ReadView All

Ghana makes tax stamp compulsory on imported textiles

Textiles | On 27th May 2018

Ghana makes tax stamp compulsory on imported textiles

To curb illegal imports, Ghanaian authorities will put a tax stamp on ...

Courtesy: Vishal Mega Mart

Apparel/Garments | On 27th May 2018

Partners Group, Kedaara Capital taking over VMM

Partners Group, a private markets investment manager, and Kedaara...

Courtesy: Deckers

Apparel/Garments | On 27th May 2018

Deckers Brands sales soar 8.4% in Q4FY18

Deckers Brands, a global leader in designing, marketing and...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search