Home / Knowledge / News / Apparel/Garments / Mahindra Retail to expand Destination Maternity brand
Mahindra Retail to expand Destination Maternity brand
22
Apr '09
Destination Maternity Corporation, the world's leading maternity apparel retailer, announced its planned expansion into India through an international franchise agreement with Mahindra Retail, part of the Mahindra Group, to introduce its Motherhood Maternity, Destination Maternity, and A Pea in the Pod brands into India. Destination Maternity will initially make its product available for sale through Mahindra Retail's exciting, new Mom & Me stores in India. Mahindra Group is one of the leading industrial companies in India with operations in several key sectors of the Indian economy.

Mom & Me stores offer a unique retail environment for expecting mothers, mothers, infants and children up to the age of nine with an extensive range of products including maternity wear, infants and kids fashion, educational & activity toys and games, wellness products for mothers and babies, nursery furniture and furnishings, travel and safety products and much more.

Destination Maternity previously announced, in October 2008, that it had signed its first international franchise agreement to introduce its brands into six key markets in the Middle East. The first Destination Maternity branded retail locations in the Middle East are expected to open during 2009.

Under the multi-year franchise agreement for India, Destination Maternity has granted to Mahindra Retail the exclusive rights to operate branded retail locations and market merchandise under the Company's Motherhood Maternity, Destination Maternity, and A Pea in the Pod brands in India.

Currently, Mahindra Retail has opened 5 Mom & Me locations carrying Motherhood Maternity product in the Indian cities of Ludhiana, Ahmedabad, Pune and New Delhi. Mahindra will exclusively purchase maternity and nursing apparel merchandise from Destination Maternity or suppliers designated by Destination Maternity. Additional terms of the agreement were not disclosed.

Ed Krell, Chief Executive Officer of Destination Maternity, commented, "We are very excited to announce our expansion into India. Through our partnership with Mahindra Retail, with their breadth of experience and strong reputation in India, we will be able to bring our brands into this rapidly emerging market. We are thrilled to introduce our brands to the growing population of new moms-to-be in India who love to shop and have an ever increasing need for high-quality, fashionable maternity apparel.

This new relationship is another important step in our Company's continued evolution into the global leader in the maternity apparel space. With the strength of our brands and our merchandise, combined with Mahindra Retail's strong retail experience and local knowledge, we believe that this business will become the leading maternity apparel retailer in India, just as we are the leading maternity apparel retailer in the United States."

K. Venkataraman, Managing Director of Mahindra Retail added, "We are delighted to partner with Destination Maternity on their entry into India, and also in bringing their fine quality maternity fashion to moms-to-be in India. The experience of Destination Maternity, combined with the unique Mom & Me stores launched by Mahindra Retail to cater exclusively to moms, moms-to-be and kids, will provide the ideal platform for growing the maternity apparel and nursing products business in India. Both companies will work together to create new labels of ethnic maternity wear to enlarge the market scope and increase customer choice & satisfaction."

Destination Maternity Corporation


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search