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Cashmere producer Loro Piana to sponsor Superyacht Regatta
Apr '09
Loro Piana is the main sponsor of the Superyacht Regatta, a prestigious sailing competition, currently in its second year. With an entry of a mere 30 yachts, the competition is to be held in Sardinia from June 9th to June 13th and organised by the Yacht Club Costa Smeralda in collaboration with Boat International Media. For four days, the world's largest sailing yachts, no less than 80 feet (more than 24 metres) long, will come face to face in the waters of Porto Cervo and the islands of the Maddalena Archipelago.

In keeping with the family's authentic passion and company values, sailing represents the search for technical perfection in harmony with nature. Over the years, Loro Piana has produced articles that combine natural fibres with technological innovation, creating a unique range dedicated to the world of the sea and sailing, such as the Defender line, sported by the New Zealand team in its America's Cup victory.

Alongside the genuine quality of the “sailing/seafaring” products, Loro Piana provides its customers with exclusive services, offering them the possibility of choosing fine fabrics (from cashmere, to vicuña, wools, linens and cottons) from a wide range of models and colours, dedicated to dressing the interiors of their yachts and distinguish them with their personal identities. Boiseries, curtains, sofas, beds, with tailor-made covers and bathrobes...transfer the pleasure of wearing a natural fabric by Loro Piana to every environment: at home or on-board.

Furthermore, thanks to the “Loro Piana at Sea and in the Air” service, yacht owners and crew can select vests, jackets, trousers or Bermuda shorts, shirts or polo shirts, which can be personalised with monograms and embroidery. For leisure time, yacht owners can also choose bathrobes, dressing-gowns, slippers, beach towels and swimsuits, all of which can be personalised, along with a wide selection of cashmere and suede throws, cushions and blankets, to match the interior design of their yachts.

With a dedicated team of professionals, Loro Piana is able to assist anyone who would like to order articles of clothing, fabrics or accessories providing personal attention from the initial selection to the final delivery.

Loro Piana S.p.A.

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