Home / Knowledge / News / Apparel/Garments / Clothing label brave hearts open new outlets despite slowdown
Clothing label brave hearts open new outlets despite slowdown
25
Apr '09
It is said that the best time to expand your business is in times of recession, but how many of the entrepreneurs have the guts to believe in this adage is the moot question. But there is indeed a tribe of brave businessmen from the hosiery knitting and clothing industry are setting up new stores at a time when other major retailers are either downsizing or closing down operations.

Bison London, a Ludhiana based hosiery and garment brand is one such label which has expanded its retail footprint in recent months despite the adverse circumstances. The company Superfine Knitters recently opened showrooms in Ludhiana and Jammu and is planning to open more such outlets in Dehradun, Amritsar and Saharanpur.

Fibre2fashion spoke exclusively to Mr Vivek Lakra, Director of Superfine Knitters to know and understand his strategy. We asked him the rationale behind opening outlets in such difficult times, to which he explained, “We are opening stores in a very sensible way and on very reasonable costs in high potential area and we are rejecting deals where we predict poor sales and where we find costs are high”.

Next we asked him the unique selling proposition (USP) of his stores and his brand, to which he replied by saying, “Till date we have 7 stores operational and 90 percent of the feed back is fully positive on price, schemes we offer, product range, fitting, colour schemes, hand-feel of the fabrics, etc, which we consider as a excellent feed back and our USP is international clothing designed by global designers at genuine prices”.

To conclude the interview, we asked him his opinion as to when he expects the situation to stabilize, to which he said, “At least 1-2 years”. The other main reasons for this expansion by a few apparel brands is that store rentals have fallen by as much as 40 percent in some cities and towns and this could be the perfect time to open a store, before the rentals start moving northwards once again.

Fibre2fashion News Desk - India


Must ReadView All

Israeli minister announces tax cuts on consumer goods

Apparel/Garments | On 14th Dec 2017

Israeli minister announces tax cuts on consumer goods

The Israeli Government will slash taxes by $227 million, finance...

Courtesy: Kelvin Techstyles

Apparel/Garments | On 14th Dec 2017

Kelvin Techstyles fuses style and function in city apparel

Fusing style and function in outdoor clothing, Roseville,...

India’s WPI inflation for textiles up 0.3% in Nov 2017

Textiles | On 14th Dec 2017

India’s WPI inflation for textiles up 0.3% in Nov 2017

India’s annual rate of inflation, based on monthly wholesale price...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search