Home / Knowledge / News / Apparel/Garments / Clothing label brave hearts open new outlets despite slowdown
Clothing label brave hearts open new outlets despite slowdown
Apr '09
It is said that the best time to expand your business is in times of recession, but how many of the entrepreneurs have the guts to believe in this adage is the moot question. But there is indeed a tribe of brave businessmen from the hosiery knitting and clothing industry are setting up new stores at a time when other major retailers are either downsizing or closing down operations.

Bison London, a Ludhiana based hosiery and garment brand is one such label which has expanded its retail footprint in recent months despite the adverse circumstances. The company Superfine Knitters recently opened showrooms in Ludhiana and Jammu and is planning to open more such outlets in Dehradun, Amritsar and Saharanpur.

Fibre2fashion spoke exclusively to Mr Vivek Lakra, Director of Superfine Knitters to know and understand his strategy. We asked him the rationale behind opening outlets in such difficult times, to which he explained, “We are opening stores in a very sensible way and on very reasonable costs in high potential area and we are rejecting deals where we predict poor sales and where we find costs are high”.

Next we asked him the unique selling proposition (USP) of his stores and his brand, to which he replied by saying, “Till date we have 7 stores operational and 90 percent of the feed back is fully positive on price, schemes we offer, product range, fitting, colour schemes, hand-feel of the fabrics, etc, which we consider as a excellent feed back and our USP is international clothing designed by global designers at genuine prices”.

To conclude the interview, we asked him his opinion as to when he expects the situation to stabilize, to which he said, “At least 1-2 years”. The other main reasons for this expansion by a few apparel brands is that store rentals have fallen by as much as 40 percent in some cities and towns and this could be the perfect time to open a store, before the rentals start moving northwards once again.

Fibre2fashion News Desk - India

Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search