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Hansiba collection to receive British premium touch
25
Apr '09
A London based creative director; Mr Graham Hollick will be providing a new vision to the craftsmanship of women artisans of the Self Employed Women's Association (SEWA). Towards this end, a premium clothing collection will be launched by the year-end at Ahmedabad, Delhi and Mumbai.

SEWA is an organisation of poor, self-employed women workers. SEWA's main goals are to organise women workers for full employment, whereby workers obtain work security, income security, food security and social security (at least health care, child care and shelter).

SEWA had recently launched a clothing label Hansiba from fabrics stitched and embroidered by its own women members. The collection includes clothes, accessories and home furnishings using basically, kalamkari, blockprinting and cotton fabrics. Mr Hollick will now help launch a premium collection.

To know more about this wonderful idea, Fibre2fashion spoke to Ms Viloo Mirza, Consultant at the SEWA Trade Facilitation Centre, who said, “Graham Hollick is giving probono creative inputs at SEWA Trade Facilitation Centre to empower the women artisans who are the shareholders of this unique company”.

She continued by saying, “This is the first model of its kind with whom Graham Hollick wants to establish long term relationship. He is a very established designer since the last 12 years. SEWA has worked out three design collections which will be showcased in Ahmedabad in the month of December with a fashion show”.

Fibre2fashion News Desk - India

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