Apr '09
The popularity and the demand for the OLYMP brand are clearly increasing amongst international customers. The growing popularity of the products, workmanship and quality from OLYMP is impressively evident and is now set to rise significantly from the 2009 winter season onwards with the launch of an extensive advertising campaign.
The high-profile presence which the OLYMP brand has already established for many seasons in the specialist press and within the trade itself, has enabled demand and sales volumes to be further increased amongst the international specialist trade and foreign consumers. Even in the difficult climate of the 2009 business year, OLYMP is at the very forefront of European shirt manufacturers and is continuing to demonstrate a strong visible presence in the specialist retail trade and in the large department stores in Europe, the Middle East and Asia.
In 2009, OLYMP is also exporting in excess of 30 percent of its production of shirts, polos and ties to more than 40 countries throughout the world. In addition to the export countries in the West, such as Austria, Belgium, Denmark, France, Great Britain, Ireland, the Netherlands, and Switzerland, East European states such as Croatia, Poland, Romania, Russia, the Arab states in the Middle East, as well as China, are also successful consumer markets.
With the help of image-promoting advertising activities, the level of awareness of the company, as well as popularity and ownership ratings for the high-quality products from Bietigheim-Bissingen in Baden-Württemberg are to be increased worldwide to raise market share even further.
The extended sales support in the coming 2009 winter season will consist of active advertising support for participating specialist dealers abroad. Here OLYMP is offering attractive advertising concessions for the implementation of an advertising activity which is to be mutually agreed beforehand with the trade partner offering a choice, for example, of newspaper advertisements, posters or direct mailings.
The level of allowance will relate on an individual basis to the respective preorder volumes and in accordance with this can be directly influenced by the specialist retailers themselves.
However, the reimbursement, which amounts to between 4 and 10 percent of the order value, can only be claimed for advertising activities which relate solely to the OLYMP brand, which conform consistently to the OLYMP design guidelines and which are implemented within the time period of October – December 2009. In addition to this, it is subject to general prior approval by OLYMP. All information and special data carriers will be made available to the customers in goodtime.
OLYMP Bezner GmbH & Co. KG
Must ReadView All
Textiles | On 20th Apr 2018
Vietnam’s textile & garment exports earn $7.3 bn in Q1
Vietnam earned $7.339 billion from textile and garment exports in the ...
Apparel/Garments | On 20th Apr 2018
Uganda yet to exploit AGOA benefits: US envoy Malac
Uganda is yet to take full advantage of the Africa Growth and...
Textiles | On 20th Apr 2018
KBR completes KPIC’s ethylene plant revamp project
KBR, Inc. has successfully completed the ethylene plant revamp...
Interviews View All
Spokesperson
Hugo Boss
'Hugo Boss works with carefully selected sourcing partners'
Nitin Soni
Dolphin Jingwei Machines
Taxation policies need to be made simpler
Viral Desai
Zenitex Mill Pvt Ltd
Full of green energy
Established in 1956 with a small beginning, Embee today manufactures a...
<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...
Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...
Suresh Patel
Sidwin Fabric
Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...
Kevin Nelson
TissueGen
Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...
Paolo Ocleppo
Sandvik Hyperion
Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...
Wendell Rodricks
Wendell Rodricks
"We should not compare India and the West. There are things we do that...
Madhu Jain
Madhu Jain
She grew up in the walled city of Old Delhi, completed her studies, and...
Adriano Goldschmied
AG Jeans
The hype around 'designer jeans' was created by him. And the new wave of...
Leave your Comments
Recommended
Want to know what happened in the textile world this week? Watch now!
news category
Related Categories:
Do you think the sustainability space has the needed tools and resources available for a business to lead change?
Yes No SkipActive Poll
Do you see sustainability as a route to business growth?
YesTotal Votes: 103
Do you think adopting a sustainable approach will be a profitable move for your business?
Yes No SkipActive Poll
Do you think the sustainability space has the needed tools and resources available for a business to lead change?
YesTotal Votes: 103
Do you want the world to know about your sustainability journey and your business’ environmental footprint?
Yes No SkipActive Poll
Do you think adopting a sustainable approach will be a profitable move for your business?
YesTotal Votes: 103
Thanks for your valuable feedback. Claim your free latest sustainability e-book.
Active Poll
Do you want the world to know about your sustainability journey and your business’ environmental footprint?
YesTotal Votes: 103
E-News Insight
Latest News Update in Your Mail Box.
