Home / Knowledge / News / Apparel/Garments / Men in OLYMP - international performance is growing
Men in OLYMP - international performance is growing
Apr '09
The focused marketing activities of OLYMP Bezner GmbH & Co. KG, based in Bietigheim-Bissingen, Germany have for several seasons consistently featured the instantly memorable slogan "Men in OLYMP" and are achieving ever greater success.

The popularity and the demand for the OLYMP brand are clearly increasing amongst international customers. The growing popularity of the products, workmanship and quality from OLYMP is impressively evident and is now set to rise significantly from the 2009 winter season onwards with the launch of an extensive advertising campaign.

The high-profile presence which the OLYMP brand has already established for many seasons in the specialist press and within the trade itself, has enabled demand and sales volumes to be further increased amongst the international specialist trade and foreign consumers. Even in the difficult climate of the 2009 business year, OLYMP is at the very forefront of European shirt manufacturers and is continuing to demonstrate a strong visible presence in the specialist retail trade and in the large department stores in Europe, the Middle East and Asia.

In 2009, OLYMP is also exporting in excess of 30 percent of its production of shirts, polos and ties to more than 40 countries throughout the world. In addition to the export countries in the West, such as Austria, Belgium, Denmark, France, Great Britain, Ireland, the Netherlands, and Switzerland, East European states such as Croatia, Poland, Romania, Russia, the Arab states in the Middle East, as well as China, are also successful consumer markets.

With the help of image-promoting advertising activities, the level of awareness of the company, as well as popularity and ownership ratings for the high-quality products from Bietigheim-Bissingen in Baden-Württemberg are to be increased worldwide to raise market share even further.

The extended sales support in the coming 2009 winter season will consist of active advertising support for participating specialist dealers abroad. Here OLYMP is offering attractive advertising concessions for the implementation of an advertising activity which is to be mutually agreed beforehand with the trade partner offering a choice, for example, of newspaper advertisements, posters or direct mailings.

The level of allowance will relate on an individual basis to the respective preorder volumes and in accordance with this can be directly influenced by the specialist retailers themselves.

However, the reimbursement, which amounts to between 4 and 10 percent of the order value, can only be claimed for advertising activities which relate solely to the OLYMP brand, which conform consistently to the OLYMP design guidelines and which are implemented within the time period of October – December 2009. In addition to this, it is subject to general prior approval by OLYMP. All information and special data carriers will be made available to the customers in goodtime.

OLYMP Bezner GmbH & Co. KG

Must ReadView All

Apparel/Garments | On 23rd Jun 2017

Alfredo Grassi to develop graphene-enhanced workwear

Alfredo Grassi, manufacturer of customised protective clothing,...

Courtesy: IMRG

Apparel/Garments | On 23rd Jun 2017

UK online retail sales up only 10.2 pc YoY in May 2017

UK online retail sales were up 10.2 per cent year-on-year (YoY) in...

Courtesy: Radicigroup

Textiles | On 23rd Jun 2017

Radici Chimica focuses on business continuity

Radici Chimica SpA, a strategic RadiciGroup company, is keen on...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Hannah Lane

Encouragement from brands will motivate supply chains to become more...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search