Interviews
French brand JOG Swimwear unveils its first collection
08 May '09
2 min read
JOG Swimwear, a young French brand, launches its first collection in Asia. Behind these three letters, a young designer, Jessica Othnin-Girard, and a former champion of synchronized swimming, decide to create a brand just like her biggest passion. A glamorous, smart, and elegant collection…
A brand under the sign of synchronized swimming and femininity
In 2008, Jessica Othnin-Girard, a former champion of synchronized swimming, has decided to create her own swimwear brand, JOG. Closely linked and inspired from synchronized swimming, JOG is an upscale French brand which sublimates ladies and girls on the beach and around pools. In each collection the values of elegance, art and femininity predominate.
JOG Swimwear elates in the spirit of the brand and its atmosphere: refinement, femininity, delicacy for styles adapted to any body types.
Upscale and sophisticated products
Fabrics used, mainly in microfiber, create a "second skin" effect and increase the femininity of the brand, the carriage on the body and the ease in the water.
Modeled after synchronized swimming, JOG uses high-quality small sequins tone on tone, stitched by hand by professionals. All accessories are finely selected and tested by quality laboratories.
A French design in the conquest of China and Singapore
A legal entity in Hong-Kong, a team based in Shanghai and a design "made in France" enable to JOG a smoothness and well-controlled presence on the Asian continent.
JOG targets first the western populations expatriated in Shanghai, looking for style and unsatisfied by the local offer. Avant-gardist, JOG also proposes styles adapted to the Chinese body type.
It is in Shanghai and Singapore, two top emerging cities that JOG has chosen to distribute its first collection. JOG fully diversifies its distribution: Five-star hotels, specialty stores and private sales. JOG will also open on 16 April 2009, its first shop, located in the heart of the expatriates' district in Shanghai.
A boutique in a luxury area
The first JOG boutique will open on Thursday 16 April 2009.
• JOG shop, Shopping Mall – Carrefour Gubei / ground floor 268 Nan Shui Cheng Road, Gubei, Shanghai
Others points of sales in Shanghai:
• Lingerie & Me, Room 28, Building 5, 1173 Lane, Nan Jing West road, Shanghai.
• Lollipop (enfant), 3211 Hongmei Road, Suite 605, Shanghai
• Hôtel Ritz-Carlton, 1376, Nanjing Xi Lu, Shanghai
• Hôtel Hyatt on the Bund, 199 Huang Pu road, Shanghai
• Hôtel Four Season, 500 Weihai road, Shanghai
• Hôtel Westin, Bund Center, 88 Henan Central Road, Shanghai
A brand under the sign of synchronized swimming and femininity
In 2008, Jessica Othnin-Girard, a former champion of synchronized swimming, has decided to create her own swimwear brand, JOG. Closely linked and inspired from synchronized swimming, JOG is an upscale French brand which sublimates ladies and girls on the beach and around pools. In each collection the values of elegance, art and femininity predominate.
JOG Swimwear elates in the spirit of the brand and its atmosphere: refinement, femininity, delicacy for styles adapted to any body types.
Upscale and sophisticated products
Fabrics used, mainly in microfiber, create a "second skin" effect and increase the femininity of the brand, the carriage on the body and the ease in the water.
Modeled after synchronized swimming, JOG uses high-quality small sequins tone on tone, stitched by hand by professionals. All accessories are finely selected and tested by quality laboratories.
A French design in the conquest of China and Singapore
A legal entity in Hong-Kong, a team based in Shanghai and a design "made in France" enable to JOG a smoothness and well-controlled presence on the Asian continent.
JOG targets first the western populations expatriated in Shanghai, looking for style and unsatisfied by the local offer. Avant-gardist, JOG also proposes styles adapted to the Chinese body type.
It is in Shanghai and Singapore, two top emerging cities that JOG has chosen to distribute its first collection. JOG fully diversifies its distribution: Five-star hotels, specialty stores and private sales. JOG will also open on 16 April 2009, its first shop, located in the heart of the expatriates' district in Shanghai.
A boutique in a luxury area
The first JOG boutique will open on Thursday 16 April 2009.
• JOG shop, Shopping Mall – Carrefour Gubei / ground floor 268 Nan Shui Cheng Road, Gubei, Shanghai
Others points of sales in Shanghai:
• Lingerie & Me, Room 28, Building 5, 1173 Lane, Nan Jing West road, Shanghai.
• Lollipop (enfant), 3211 Hongmei Road, Suite 605, Shanghai
• Hôtel Ritz-Carlton, 1376, Nanjing Xi Lu, Shanghai
• Hôtel Hyatt on the Bund, 199 Huang Pu road, Shanghai
• Hôtel Four Season, 500 Weihai road, Shanghai
• Hôtel Westin, Bund Center, 88 Henan Central Road, Shanghai
JOG Swimwear
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