bebe stores inc announced that effective May 7, 2009 Tara Poseley is the new President of BEBE SPORT.
Tara will oversee the creative direction and operations for BEBE SPORT. Tara is an accomplished retail industry leader with over 20 years experience in strategic product development, revenue growth, brand management, business turnaround and start-up initiatives.
She spent the past two years as the President of Disney Stores North America (The Children's Place). Her previous positions include: CEO/President for Design Within Reach (DWR) and various roles for Gap Inc including SVP, GapKids and babyGap, VP, Global Merchandising, babyGap, and VP, GapBody and Men's & Women's Accessories. She has a Bachelor of Science degree in Retail and a Minor in Spanish from University of Wisconsin at Madison.
bebe stores inc designs, develops and produces a distinctive line of contemporary women's apparel and accessories, which it markets under the bebe, BEBE SPORT, bbsp and 2b bebe brand names.