Home / Knowledge / News / Apparel/Garments / Twitter as traditional retail slumps - Tutti Bella
Twitter as traditional retail slumps - Tutti Bella
09
May '09
The U.S. retail sector may be taking a hit in this economy, but Kim Ciliberto, owner of online children's clothing boutique Tutti Bella, says the benefits of not being a bricks and mortar store are even more pronounced than ever before.

"I wouldn't say business is thriving this year, but because we serve a global audience, we are still able to focus on providing a unique and varied selection of children's clothing to our customers without feeling the pinch quite as much as a store that relies on one community or region," says Ciliberto.

Tutti Bella, which offers fashions for babies to tweens from more than 100 brands, has amassed a loyal following of customers who appreciate the quality and variety of a unique inventory of boutique, designer, and popular clothing items.

"We find that the many of our shoppers are fashion conscious first and budget conscious second. Because we are accessible to a global audience through the internet, we don't rely so much on any one economy to keep us going. People still want their kids to look good, and fashion is one of those things that can lift your spirits when other things in your life are bringing you down," Ciliberto says.

From the store's California warehouse, a small staff handles everything from inventory control to shipping and customer service, as well as website updates and marketing, like posts to Twitter. Ciliberto herself serves as head buyer and makes regular trips to L.A.'s fashion showrooms, as well as New York and European markets to find the latest trends and must-haves.

"If you have ever tried to shop with a toddler or two in tow, or if you are frustrated by the limited offerings you find in your local department stores or children's boutiques, you understand immediately the benefits of online retail for children's fashion," Ciliberto says.

In addition to making the latest designer baby clothes and kids fashions available to a worldwide audience, Tutti Bella also features budget-friendly deals, including the store's popular "Deal of the Day" which is one deeply discounted item, (40-75% off original price), that is usually limited in quantity and lasts just one day. The Deal of the Day may be past season merchandise, early current season items, or special purchases through vendors.

"As an internet business, we stay on top of the online trends, and with the popularity of Twitter, it makes sense for us to jump on that bandwagon and extend our email notification program to the Twitter platform," Ciliberto says.

Just a couple weeks into a "Twitter Test," and Ciliberto is convinced the medium works for her purposes.

"We're just getting started with Twitter, but so far it's worked great. Our Tweet Deals are becoming as popular as our email alerts, and our list of followers is growing daily," she says.

What has helped the online boutique thrive the most is the "Tutti Bella Style," which the owner describes as a combination of California breezy and big city chic.


Must ReadView All

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Apparel/Garments | On 18th Nov 2017

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Sri Lanka’s apparel exports from January to September 2017 has...

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Apparel/Garments | On 18th Nov 2017

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Bangladesh Prime Minister Sheikh Hasina has said two more leather...

ASEAN, Hong Kong sign free trade agreement

Textiles | On 18th Nov 2017

ASEAN, Hong Kong sign free trade agreement

The Association of Southeast Asian Nations (ASEAN) and Hong Kong...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search