Home / Knowledge / News / Apparel/Garments / Twitter as traditional retail slumps - Tutti Bella
Twitter as traditional retail slumps - Tutti Bella
09
May '09
The U.S. retail sector may be taking a hit in this economy, but Kim Ciliberto, owner of online children's clothing boutique Tutti Bella, says the benefits of not being a bricks and mortar store are even more pronounced than ever before.

"I wouldn't say business is thriving this year, but because we serve a global audience, we are still able to focus on providing a unique and varied selection of children's clothing to our customers without feeling the pinch quite as much as a store that relies on one community or region," says Ciliberto.

Tutti Bella, which offers fashions for babies to tweens from more than 100 brands, has amassed a loyal following of customers who appreciate the quality and variety of a unique inventory of boutique, designer, and popular clothing items.

"We find that the many of our shoppers are fashion conscious first and budget conscious second. Because we are accessible to a global audience through the internet, we don't rely so much on any one economy to keep us going. People still want their kids to look good, and fashion is one of those things that can lift your spirits when other things in your life are bringing you down," Ciliberto says.

From the store's California warehouse, a small staff handles everything from inventory control to shipping and customer service, as well as website updates and marketing, like posts to Twitter. Ciliberto herself serves as head buyer and makes regular trips to L.A.'s fashion showrooms, as well as New York and European markets to find the latest trends and must-haves.

"If you have ever tried to shop with a toddler or two in tow, or if you are frustrated by the limited offerings you find in your local department stores or children's boutiques, you understand immediately the benefits of online retail for children's fashion," Ciliberto says.

In addition to making the latest designer baby clothes and kids fashions available to a worldwide audience, Tutti Bella also features budget-friendly deals, including the store's popular "Deal of the Day" which is one deeply discounted item, (40-75% off original price), that is usually limited in quantity and lasts just one day. The Deal of the Day may be past season merchandise, early current season items, or special purchases through vendors.

"As an internet business, we stay on top of the online trends, and with the popularity of Twitter, it makes sense for us to jump on that bandwagon and extend our email notification program to the Twitter platform," Ciliberto says.

Just a couple weeks into a "Twitter Test," and Ciliberto is convinced the medium works for her purposes.

"We're just getting started with Twitter, but so far it's worked great. Our Tweet Deals are becoming as popular as our email alerts, and our list of followers is growing daily," she says.

What has helped the online boutique thrive the most is the "Tutti Bella Style," which the owner describes as a combination of California breezy and big city chic.


Must ReadView All

IOC, MCPI to set up ₹1000 cr PSF unit in Odisha

Textiles | On 23rd May 2018

IOC, MCPI to set up ₹1000 cr PSF unit in Odisha

Indian Oil Corporation (IOC) has teamed up with Materials Chemicals...

Pakistan's textile exports up 8.13% in July-April FY18

Textiles | On 23rd May 2018

Pakistan's textile exports up 8.13% in July-April FY18

The value of textile and garment exports from Pakistan increased by...

Courtesy: Photo by Daian Gan from Pexels

Apparel/Garments | On 23rd May 2018

Future Retail posts loss of ₹463.62 crore in Q4FY18

For the fourth quarter of 2018 ending on March 31, Kishore Biyani-...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search