Home / Knowledge / News / Apparel/Garments / Nautica unveils cause-marketing platform
Nautica unveils cause-marketing platform
11
May '09
Nautica, a leading global lifestyle brand, has announced the launch of a new cause-marketing platform that will focus on ocean conservation. For 2009, Nautica is a proud corporate sponsor of Oceana, a global ocean conservation organization, and supports its mission to protect the world's oceans.

Oceana with its team of marine scientists, economists and advocates win specific and concrete policy changes to reduce pollution and help prevent the irreversible collapse of fish populations and other sea life. In 1999, researchers discovered that less than one-half of one percent of all resources spent by North American conservation policy groups went to ocean advocacy. No organization was focused exclusively on ocean threats on a global scale until Oceana was created in 2001.

"Nautica is passionate about preserving the world's oceans and we are happy to be working with Oceana to reach consumers with important messages about how to get involved with this important cause," said Karen Murray, President of Nautica.

"Scientists say that our oceans are on the brink of an irreversible collapse," said Oceana CEO Andrew F. Sharpless. "Nautica and its new cause marketing platform will help us to build a constituency for the seas, to win more campaigns and to, ultimately, turn the tide for our oceans."

The Nautica brand's commitment to water and to the mission of Oceana, will be expressed through a variety of company initiatives and product categories throughout 2009, including the launch of Nautica Oceans, the brand's first water-based, ecologically friendly fragrance in its formula and packaging; an ocean-inspired capsule t-shirt collection; and acknowledgement of corporate contribution to Oceana on all Nautica UPC tickets.

The new-cause marketing platform will also include advertising, social networking, retail and sponsored events, in store displays, international communication initiatives and a World Oceans Day Celebration on June 8. In addition, Nautica and Oceana will combine efforts and have a corporate team at all Nautica sponsored events, including the Nautica South Beach Triathlon, Nautica New York City Triathlon and Nautica Malibu Triathlon and all proceeds from the sales of Nautica apparel at these events benefits Oceana.

Nautica has launched an exciting new microsite, TIDES-OF-CHANGE.com, to illustrate the importance of ocean conservation and its ongoing commitment to preserving the world's oceans. This interactive site encourages you to sign up and become an Oceana Wavemaker and receive information from Oceana so you can help support their mission to save the world's oceans, start your own wave or join an existing one.

Nautica


Must ReadView All

Israeli minister announces tax cuts on consumer goods

Apparel/Garments | On 14th Dec 2017

Israeli minister announces tax cuts on consumer goods

The Israeli Government will slash taxes by $227 million, finance...

Courtesy: Kelvin Techstyles

Apparel/Garments | On 14th Dec 2017

Kelvin Techstyles fuses style and function in city apparel

Fusing style and function in outdoor clothing, Roseville,...

India’s WPI inflation for textiles up 0.3% in Nov 2017

Textiles | On 14th Dec 2017

India’s WPI inflation for textiles up 0.3% in Nov 2017

India’s annual rate of inflation, based on monthly wholesale price...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search