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All Blacks to wear all-white jersey by adidas
11
May '09
The All Blacks have returned to their traditional white strip, with adidas unveiling a new all-white All Blacks jersey. This second kit will complement the traditional, famous black apparel.

The new white jersey, part of the adidas range for the 2009-2010 rugby season, was launched at a function in Auckland, New Zealand, by All Blacks Keven Mealamu, Ali Williams, Josevata Rokocoko and Tony Woodcock.

The white jersey includes a white collar and New Zealand's national symbol, the silver fern, on the left breast in black. For the first time ever, both the black and white kits will feature an integrated fern pattern across the front of the jersey fabric, enhancing the New Zealand look and feel of the most famous rugby jersey in the world. The All Blacks will wear the white jersey with their traditional black shorts and black socks with white stripes.

The white jersey will only be worn, as required, when the All Blacks are playing outside of New Zealand, in line with the IRB's revised policy of the away team needing to change jerseys in the event of a clash. It will be worn for the first time against France in Marseille this November during the All Blacks' end of year tour.

The 2009 all-white jersey also continues the tradition of famous white All Blacks jerseys of the past, with the All Blacks first donning an all-white jersey in 1930 for the domestic Test series against the touring British Isles team.

For Captain Richie McCaw and his fellow All Blacks, the new adidas rugby jerseys will be the lightest ever, weighing just 195 grams. They are 35% lighter than the 2005 edition and feature the most innovative apparel technology, ForMotion. The jerseys will be used in conjunction with adidas TECHFIT apparel to ensure the All Blacks have the most competitive apparel on the pitch in 2009.

Richie McCaw welcomed the new colourway for the second kit saying, “The team is really excited about the new white jersey. Although we always love playing in the black All Blacks jersey, it's a rare honor and privilege to play in the second kit. I know the boys are looking forward to having the opportunity to pull one on, and I am sure the fans will be just as excited about seeing us play in it.”

Three-dimensionally engineered to move naturally with the athletes' body during training and matches, the 2009 All Blacks jersey sleeves have been made longer and more fitted to work in unison with the players' bicep, reducing irritation and muscle restriction. Ultrasonic bonding in both the jersey and shorts also makes for a stronger and more comfortable kit, while the ClimaCool® mesh areas are strategically placed to optimise moisture management.

Both the black and white jerseys go on sale worldwide from May. In addition to the replica jersey, adidas have developed an extensive range of All Blacks supporters' apparel that provides for male and female All Blacks fans of all ages.

adidas Group

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