Home / Knowledge / News / Apparel/Garments / Speedo LZR Racer swimsuit swims to victory at SIA
Speedo LZR Racer swimsuit swims to victory at SIA
May '09
Speedo's submissions were shortlist by a panel of key industry experts and world leading sporting authorities who remarked 'few innovations in the history of sportswear have had the market impact that Speedo's LZR Racer swimsuit has achieved in 2008'.

Heralded by the panel as a 'product of a lifetime' the Speedo LZR Racer was launched amid a global flurry or marketing and PR. The product immediately proved the worth it has shown through the extensive testing period and since launch an unprecedented 83 world records have been broken by athletes wearing the Speedo LZR Racer suit.

The judges were especially impressed by Speedo's international impact throughout 2008, “Speedo…created such a global impact on both elite performance and the consumer conscience. Despite ambitious targets, the work done across the year enhanced its sales fi gures as well as reputation.”

David Robinson, Global President of Speedo comments,
"Winning these two awards is a sensational accolade for Speedo and we are thrilled. Our R&D team continue to strive to create the fastest performance swimwear. "

“2008 was an amazing year for Speedo with groundbreaking developments and achievements accomplished by the brand and swimmers alike. Launching the Speedo LZR Racer - the world's fastest swimsuit, together with great success at both the 9th FINA World Swimming Championships (25m) in Manchester and the 2008 Beijing Olympic Games, all made for a phenomenal 80th anniversary year for Speedo''.


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Poojaa Kumar Deepak

Zeven's performance sports apparel is designed for the Indian body type,...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search