Home / Knowledge / News / Apparel/Garments / Basthardt to re-brand themselves as Born Stronger
Basthardt to re-brand themselves as Born Stronger
12
May '09
Basthardt, a Los Angeles-based MMA sportswear company has announced it will formally be re-branded under the name Born Stronger. The change will take place in July at UFC 100 in Las Vegas, Nevada, where they will also unveil their new line of MMA sportswear and their new logo.

The Basthardt brand was launched earlier this year by C7-Brands of Irvine, CA. The brand promised to change the face of MMA sportswear as we know it by embracing the positive side of Mixed Martial Arts. Initially the brand limited itself to t-shirts. Under the new Born Stronger brand name, they will be the first brand to offer everything a fighter needs to train. From MMA sportswear like training shirts, pants and shorts to MMA Streetwear like hats, t-shirts, even belt buckles. The first line will have basic items that allow you to get in a good workout, fight in the octagon and look great on the street. All Born Stronger MMA sportswear is made from durable, organic materials.

"We are sick of the dark and negative side of the MMA apparel market," says Mr. Mikolasch. "Born Stronger MMA sportswear will help promote the positive aspect of Mixed Martial Arts. We realize that Mixed Martial Artists are intelligent athletes who train hard and should be recognized for being positive role models."

To help promote the Born Stronger re-branding efforts, there will be a newly redesigned Web site, a new advertising campaign, fighter sponsorships and a whole new line of MMA sportswear.

MMA sportswear


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Top executives
Textile industry

The foremost issue is bridging the skill gap

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search