Interviews
Tees for kids to outlast whims of fashion
20 May '09
2 min read
The Kids Window Limited is proud to announce the launch of a new, excusive range of tee-shirts and all-in-ones featuring famous faces from the 80s. Available in a range of colours, the new range promises to outlast the whims of fashion and will appeal to all parents with a taste for nostalgia.
The Kids Window aren't the only clothing retailers to see the trend. The 90s and early 2000s have mostly seen fairly bland fashions, but now we're ready to express ourselves and our tastes again. Many high-street retailers have launched new ranges in more colours, and they have finally admitted that logos don't with style, according to upcoming designer, Joanna Doherty.
"Mention 1980s fashion and most people will conjure up images of shoulder pads and power dressing, but it was so much more that that" she explains. "It was the era in which the culture of celebrity really took off. Rather than using a brand name to represent their individuality, the public started to idolise and imitate the cult figures of the day. From Kylie to Rambo, people wanted to be associated with not only their heroes, but their heroes' characteristics and the demand for alternative designs soared."
With the trend set to continue until well into the autumn, retailers across the board are keen to capitalise on the public's new love-affair with all things eighties as Jason Lewis, director of The Kids Window, the UK's first web-only children's department store, explains.
"Not all of us want to start stocking up on cans of hairspray" he jokes "but it is clear that products that have a retro feel, or edge, are incredibly popular with children and parents alike. Our new range of unisex t-shirts and rompers, featuring exclusive prints of icons such as Mr T, Kylie and Rambo, for example, have been designed to offer customers a vibrant, on-trend product, that is perhaps more user-friendly than traditional eighties clothing".
The Kids Window aren't the only clothing retailers to see the trend. The 90s and early 2000s have mostly seen fairly bland fashions, but now we're ready to express ourselves and our tastes again. Many high-street retailers have launched new ranges in more colours, and they have finally admitted that logos don't with style, according to upcoming designer, Joanna Doherty.
"Mention 1980s fashion and most people will conjure up images of shoulder pads and power dressing, but it was so much more that that" she explains. "It was the era in which the culture of celebrity really took off. Rather than using a brand name to represent their individuality, the public started to idolise and imitate the cult figures of the day. From Kylie to Rambo, people wanted to be associated with not only their heroes, but their heroes' characteristics and the demand for alternative designs soared."
With the trend set to continue until well into the autumn, retailers across the board are keen to capitalise on the public's new love-affair with all things eighties as Jason Lewis, director of The Kids Window, the UK's first web-only children's department store, explains.
"Not all of us want to start stocking up on cans of hairspray" he jokes "but it is clear that products that have a retro feel, or edge, are incredibly popular with children and parents alike. Our new range of unisex t-shirts and rompers, featuring exclusive prints of icons such as Mr T, Kylie and Rambo, for example, have been designed to offer customers a vibrant, on-trend product, that is perhaps more user-friendly than traditional eighties clothing".
The Kids Window Limited
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-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
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