Lilliput is synonymous with style, quality & value for money – Mr Narula

29 May '09

5 min read

"This milestone was achieved by opening the first outlet in Bahrain through a JV with a Gulf based company. Currently, we have a presence in Egypt, China, Ukraine & Gulf countries. We had an annual turnover of Rs 300 crores in FY 2008-09, thereby growing at 55 percent y-o-y”, he concluded by saying.

Next we asked him to list out the challenges faced on the way, to which he emphatically said, “Every business faces challenges in its course of time but one should see these challenges as a barrier to be won over and not as the end of the road. Well, during the initial years, the major challenge was maintaining a constant flow of investment. However, my father, a bank officer, supported me through this crunch phase. I was not married and my father had a steady job, so I could afford to take certain financial risks. By God's grace, I managed to sail through successfully and today Lilliput is synonymous with style, credibility, quality, and value for money”.

Next we asked him to reveal statistics regarding the percentage of organised kidswear apparel market in India vis-à-vis the total market volume and value to which he said, “The Indian kidswear industry is estimated to be worth Rs. 17,000 crores, of which Rs. 4,000 crores constitutes branded kidswear garments and it is growing at 20 percent per annum, which makes it one of the fastest growing markets.

We concluded the interview by asking him to share with us and our readers his future plans for the brand, to which he confidently said, “We plan to add another 65 outlets in India by 2009-10, summing up a total of 275 exclusive brand outlets across India. We plan to tap almost every possible nascent market helping our brand reach even to the kids belonging to the Tier-II & Tier-III cities”.

Fibre2fashion News Desk - India

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