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Aquascutum made in England – the great British trench coat
30
May '09
Luxury British fashion brand, Aquascutum, manufactures premium product Made in England, highlighting its heritage, authenticity and craftsmanship. Aquascutum is one of only a few remaining British luxury brands to still produce the majority of its core product in England – at its Corby, Northamptonshire based factory – reaffirming the company's luxury positioning.

The production:
Having made its clothes in England since the company was established in 1851, Aquascutum opened its first UK factory in 1909 – 100 years ago. Visitors over the years have included Cary Grant, Charles Laughton, Margot Fonteyn, HRH Princess Anne and Margaret Thatcher.

A team of dedicated and loyal staff, some of whom have been with the company for 50 years, build the foundation for Aquascutum's premium quality standards, ensuring each item is given the ultimate care and attention.

'Quality over volume' is the mantra of their production. Unlike most factories, Aquascutum's 75 machinists are paid by the hour, not by the piece, ensuring quality and craftsmanship are the priority.

The garments:
– 50 components go into producing each trench coat.
– Each trench coat belt takes as long to make as a pair of trousers.
– 'Aqua 5' is an Aquascutum patented shower-proofing treatment applied to all Aquascutum raincoats. The finished fabric is put through a shower-based test to ensure its effectiveness.
– Every component of a coat is hand-pressed at every stage and again when complete to ensure the stitching and seams are perfectly placed.
– Every single garment is hand-checked on a mannequin before dispatch.
– The UK factory currently produces key styles including the Wyncol Spalding raincoat (made from the fabric Wyncol D711 that Sir Edmund Hillary wore to conquer Everest in 1953) and the Vintage Hepburn trench coat.
– Each trench coat passes through 70 pairs of human hands during production.
– It takes over 6 hours to make each trench coat.

Aquascutum's Made in England policy highlights craftsmanship, attention to detail and the ability to deliver reassurance, authenticity and quality, in uncertain times, whilst continuing to support and nurture the British textile industry. This combination recognises not only the strength of Aquascutum's position as a luxury British heritage brand that has adapted to a modern marketplace, but also its unique ability to service the Aquascutum customer who is both international and demanding of the ultimate quality.

Aquascutum

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