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Apparel exporters fail to make inroads into Middle East markets
01
Jun '09
Bangladesh has not been able to inroads in to the rich markets of the Middle East on the lines of China, India and Thailand, lament experts from the sector. This has happened due to the fact that local exporters are less aggressive than their overseas competitors, they aver.

Despite a big migrant population hailing from the Indian subcontinent countries like India, Bangladesh and Sri Lanka, the Bangladesh apparel sector has not been able to capitalize on the same, which could have been the main unique selling proposition for the clothing exporters.

The other big reason for lagging behind other countries is mainly due to out of date designs which do not enamor the local population of the Middle East countries, which compromise of countries like Saudi Arabia, United Arab Emirates, Oman, Qatar and Bahrain.

Experts though accept the fact that, the other reason for exporters not interested in exploring this region is the low volume of orders that they tend to receive compared to the large consignment of orders they receive from the US and EU based buyers.



Fibre2fashion News Desk - India


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