Home / Knowledge / News / Apparel/Garments / Hasbro-branded apparel products to hit retail shelves globally
Hasbro-branded apparel products to hit retail shelves globally
03
Jun '09
The Entertainment & Licensing Division of Hasbro Inc announced that it will roll out its largest apparel lineup in the company's history this year. Working with more than 165 licensees worldwide, a wide variety of apparel items will be brought to market in 2009 with graphic t-shirts leading the charge. Upwards of 20 Hasbro brands will adorn apparel items including t-shirts, outerwear, sleepwear, footwear, babywear, underwear and loungewear.

The first major wave of Hasbro-branded apparel products will hit retail shelves globally at mass and specialty stores including Auchan, Bloomingdales, Delia's, Kitson, Metersbonwe, Marks & Spencer, Nordstrom, Old Navy, Tesco, and Urban Outfitters in conjunction with the movie releases of TRANSFORMERS: REVENGE OF THE FALLEN, from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, on June 24, 2009 followed by G.I. JOE: THE RISE OF COBRA on August 7, 2009 from Paramount Pictures and Spyglass Entertainment, also in association with Hasbro. Additional apparel items tied to other Hasbro properties such as LITTLEST PET SHOP, NERF, MY LITTLE PONY, TONKA and MONOPOLY will launch throughout the year.

“We're working with highly creative apparel companies that have designed some amazing Hasbro-branded graphic and vintage tees that will appeal to both fashion- and value-conscious consumers,” said Mary Lasell, Director of Soft Goods Licensing at Hasbro. “We express ourselves through what we wear, so whether you're looking to make a fashion-forward statement, seeking an easygoing casual look or outfitting your kids for back-to-school, there will be an array of Hasbro-infused apparel items at retail stores worldwide that will immediately resonate with men, women and children.”

Based on fashion industry events held around the world, trend spotters have pointed to graphic and vintage t-shirts as a continuing “must have” item in consumers' wardrobes. Tapping Hasbro's globally appealing collection of time-tested brands, more than 30 deals have been signed and another 25 are pending with licensees worldwide in this growing segment. Throughout the year, consumers will see an abundance of new graphic t-shirts landing on retail shelves based on the company's iconic properties.

Following are select Hasbro licensees that are working to create, market and distribute innovative, stylish and functional tees for men, women and children:

TRANSFORMERS
This summer, the colossal battle between the AUTOBOTS and the DECEPTICONS continues when “ROBOTS IN DISGUISE” once again invade movie theaters around the world. Alongside the new live-action movie TRANSFORMERS: REVENGE OF THE FALLEN set to debut on June 24, 2009, graphic t-shirts will land at retail worldwide from the following licensees: Bravado (U.K., Ireland); CIE DND (France); Jem Sportswear* (U.S.); Kmart* (Australia); Li & Fung USA (U.S.); Marks Manufacturing (Philippines); Marks & Spencer* (U.K, Ireland); Smith & Brooks (U.K., Ireland); Shanghai Metersbonwe (China); Streetwear (U.S., Canada); and Up Sky (Hong Kong).


Must ReadView All

Apparel/Garments | On 25th Sep 2017

Vietnam textile sector to gain if EU FTA gets ratified

Experts feel the Vietnam-European Union (EU) free trade agreement...

Prime Minister Narendra Modi dedicating the Deendayal Hastkala Sankul to the nation, in Varanasi, Uttar Pradesh on September 22, 2017. Courtesy: PIB

Textiles | On 25th Sep 2017

Handicrafts trade facilitation centre opens in Varanasi

Prime Minister Narendra Modi dedicated the Deendayal Hastkala Sankul, ...

Apparel/Garments | On 25th Sep 2017

AAFA urges US govt to plug lacunae in military procurement

The American Apparel & Footwear Association (AAFA), an alliance of...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search