Home / Knowledge / News / Apparel/Garments / Hasbro-branded apparel products to hit retail shelves globally
Hasbro-branded apparel products to hit retail shelves globally
03
Jun '09
The Entertainment & Licensing Division of Hasbro Inc announced that it will roll out its largest apparel lineup in the company's history this year. Working with more than 165 licensees worldwide, a wide variety of apparel items will be brought to market in 2009 with graphic t-shirts leading the charge. Upwards of 20 Hasbro brands will adorn apparel items including t-shirts, outerwear, sleepwear, footwear, babywear, underwear and loungewear.

The first major wave of Hasbro-branded apparel products will hit retail shelves globally at mass and specialty stores including Auchan, Bloomingdales, Delia's, Kitson, Metersbonwe, Marks & Spencer, Nordstrom, Old Navy, Tesco, and Urban Outfitters in conjunction with the movie releases of TRANSFORMERS: REVENGE OF THE FALLEN, from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, on June 24, 2009 followed by G.I. JOE: THE RISE OF COBRA on August 7, 2009 from Paramount Pictures and Spyglass Entertainment, also in association with Hasbro. Additional apparel items tied to other Hasbro properties such as LITTLEST PET SHOP, NERF, MY LITTLE PONY, TONKA and MONOPOLY will launch throughout the year.

“We're working with highly creative apparel companies that have designed some amazing Hasbro-branded graphic and vintage tees that will appeal to both fashion- and value-conscious consumers,” said Mary Lasell, Director of Soft Goods Licensing at Hasbro. “We express ourselves through what we wear, so whether you're looking to make a fashion-forward statement, seeking an easygoing casual look or outfitting your kids for back-to-school, there will be an array of Hasbro-infused apparel items at retail stores worldwide that will immediately resonate with men, women and children.”

Based on fashion industry events held around the world, trend spotters have pointed to graphic and vintage t-shirts as a continuing “must have” item in consumers' wardrobes. Tapping Hasbro's globally appealing collection of time-tested brands, more than 30 deals have been signed and another 25 are pending with licensees worldwide in this growing segment. Throughout the year, consumers will see an abundance of new graphic t-shirts landing on retail shelves based on the company's iconic properties.

Following are select Hasbro licensees that are working to create, market and distribute innovative, stylish and functional tees for men, women and children:

TRANSFORMERS
This summer, the colossal battle between the AUTOBOTS and the DECEPTICONS continues when “ROBOTS IN DISGUISE” once again invade movie theaters around the world. Alongside the new live-action movie TRANSFORMERS: REVENGE OF THE FALLEN set to debut on June 24, 2009, graphic t-shirts will land at retail worldwide from the following licensees: Bravado (U.K., Ireland); CIE DND (France); Jem Sportswear* (U.S.); Kmart* (Australia); Li & Fung USA (U.S.); Marks Manufacturing (Philippines); Marks & Spencer* (U.K, Ireland); Smith & Brooks (U.K., Ireland); Shanghai Metersbonwe (China); Streetwear (U.S., Canada); and Up Sky (Hong Kong).


Must ReadView All

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search