Home / Knowledge / News / Apparel/Garments / Principles' former suppliers form EPIQ
Principles' former suppliers form EPIQ
03
Jun '09
A consortium of Asian and international clothing suppliers caught up in the UK clothing retailer Principles' closure controversy have forged an alliance to develop a new online shopping alternative to the high street chain, EPIQ.

Replacing retail bricks with shopping clicks, the suppliers - many left without payment in the fall-out of UK retail shop closures - have responded by launching an online shopping solution that hopes to tap into rapidly changing consumer buying habits and avoid the punitive trading practices of top retail fashion brands caught in the wake of the economic crisis.

“This is an Asian response to what is currently a predominantly Western retail crisis,” explained a spokesperson for the new EPIQ label. “Some of the UK's high street retail failures have to be partly laid at the door of sharp retail practices which have badly affected clothing suppliers in Asia.”

Officially launched at epiqfashion.com, the online collaboration aims to fill the gaping hole in 'grown up' fashion left by the closure of clothing retailer Principles whilst satisfying consumer demand for high-quality clothing at pocket sensitive prices.

Appealing to smart women who have neither the time nor the inclination to slavishly follow fashion, EPIQ's exclusively online launch collection features chic interpretations of high summer's biggest trends characterised by exactly the same high quality fabric, finishing and fit that shoppers may recall from their much missed favourite clothing retailer.

“This is a case of clothing suppliers taking on and competing with the traditional high street retail trade on its own doorstep with an online challenge,” said the spokesperson.

As well as taking the headache out of staying on top of current trends, online shopping at epiqfashion.com also dispenses with the superfluous frills seen on other fashion sites to offer a simplicity that will undoubtedly come as a breath of fresh air to EPIQ's target audience.

EPIQ


Must ReadView All

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Textiles | On 27th Jun 2017

AEPC & NSDL to help exporters with GST compliances

Apparel Export Promotion Council (AEPC) and National Securities...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search