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Principles' former suppliers form EPIQ
Jun '09
A consortium of Asian and international clothing suppliers caught up in the UK clothing retailer Principles' closure controversy have forged an alliance to develop a new online shopping alternative to the high street chain, EPIQ.

Replacing retail bricks with shopping clicks, the suppliers - many left without payment in the fall-out of UK retail shop closures - have responded by launching an online shopping solution that hopes to tap into rapidly changing consumer buying habits and avoid the punitive trading practices of top retail fashion brands caught in the wake of the economic crisis.

“This is an Asian response to what is currently a predominantly Western retail crisis,” explained a spokesperson for the new EPIQ label. “Some of the UK's high street retail failures have to be partly laid at the door of sharp retail practices which have badly affected clothing suppliers in Asia.”

Officially launched at epiqfashion.com, the online collaboration aims to fill the gaping hole in 'grown up' fashion left by the closure of clothing retailer Principles whilst satisfying consumer demand for high-quality clothing at pocket sensitive prices.

Appealing to smart women who have neither the time nor the inclination to slavishly follow fashion, EPIQ's exclusively online launch collection features chic interpretations of high summer's biggest trends characterised by exactly the same high quality fabric, finishing and fit that shoppers may recall from their much missed favourite clothing retailer.

“This is a case of clothing suppliers taking on and competing with the traditional high street retail trade on its own doorstep with an online challenge,” said the spokesperson.

As well as taking the headache out of staying on top of current trends, online shopping at epiqfashion.com also dispenses with the superfluous frills seen on other fashion sites to offer a simplicity that will undoubtedly come as a breath of fresh air to EPIQ's target audience.


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