Home / Knowledge / News / Apparel/Garments / Saks Fifth set to bring Equmen men's 'wondershirt'
Saks Fifth set to bring Equmen men's 'wondershirt'
08
Jun '09
Saks Fifth Avenue is set to bring the body-optimizing undergarment concept into the men's arena State side with the launch of Equmen: a high-performance men's underwear range designed to immediately improve how men look and feel on a daily basis.

Already a massive hit in the UK, Equmen's Core Precision Undershirt, also known as the "wondershirt", is a male version of shapewear, but designed with men's health and style needs in mind. The patented Helix-Mapping System embedded in every garment merges physical therapy insights with state-of-the art sportswear engineering to improve posture, provide core support and visibly streamline the body.

"Advanced garment technologies are used in the activewear market to help improve athletic performance," says Corie Chung, spokesperson for Equmen. "We have leveraged these capabilities to engineer garments that can improve men of all shapes and sizes, whether they want to make a confident impression at work, dress for a special occasion, or simply improve everyday ergonomics."

The result is a range of high-performance undershirts that forge a new generation in men's underwear, delivering a classic look with healthy-body benefits and visible cosmetic improvement. "Our garments can help every man," adds Chung, "We are happy to bring this line to Saks Fifth Avenue because of the brand's commitment to providing excellent service and style to men."

Saks Fifth Avenue will be the first retailer in the United States to carry the line. "We are seeing evolution in the menswear and grooming segments as men are becoming more aware of what it takes to put their best foot forward," says Eric Jennings, Fashion Director. "Women have long had an extensive set of resources in this area. We are very pleased to give men a new, highly effective tool in their grooming arsenal."

Starting May 29, Saks will carry the line in select cities across the US, including New York, Bal Harbour, Houston, Richmond, St. Louis and Beverly Hills. There are plans to roll-out the line to a further 20 doors by October 25th.

Founded in April 2007, Equmen specializes in high-performance men's undergarments and accessories. Equmen products are sold online at www.equmen.com and select department stores and specialty retailers in the US, Canada, the UK, South Africa and Australia.

Saks Fifth Avenue, one of the world's preeminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates.

Saks Fifth Avenue


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X