Home / Knowledge / News / Apparel/Garments / DownEast Basics expands West in time for summer
DownEast Basics expands West in time for summer
Jun '09
The stylish and affordable retailer DownEast Basics will open a new store in the Galleria at Roseville Shopping Center on Monday, June 15. It will be DownEast's third grand opening in the past 90 days and is part of the fashion brand's expansion strategy that currently focuses on building a significant presence in the Western United States. DownEast - which will offer its full new summer line at the location, including its popular swimwear collection - anticipates a big opening based on the popularity the brand has already proven among consumers in the greater Sacramento area via its online store.

"We base the openings of new stores on success indicators such as high web sales from local customers and enthusiasm shared about the brand via social networking," said Klane Murphy, CEO of DownEast. "Entering the California market through the greater Sacramento area made the most sense from a location perspective. The Galleria at Roseville is an exceptional mall with a great tenant lineup that draws customers from all over the region. DownEast already has an established following among customers locally who shop our online store, and we're pleased to be able to deliver upon their frequent requests for a retail store in that area."

Murphy is also a former longtime resident of the Sacramento area and moved to Salt Lake City in 2007 to become CEO of DownEast. "Having spent eight years living in El Dorado Hills, I see the area as a great market to expand into, due to both its strong business community and the fashion savviness of its residents who, like many people across the United States these days, are also looking for value."

Murphy's observation on fashionable yet cost-conscious local consumers also correlates to a growing Sacramento population base interested in more affordable living. The greater Sacramento area has seen an increase in population over the last decade, including an influx of former residents of the San Francisco Bay Area who seek lower housing costs.

DownEast Basics Customers Share Requests for Local Stores Via Social Networking
DownEast Basics' customers, who interact directly with the company's fashion designers as well as each other on the retailer's Facebook fan site, frequently express excitement about its clothing lines and make requests for stores to open locally in their areas.

"I can't wait for the new DownEast Basics store to open in Roseville!" commented local Sacramento fan Debbie Martin. "It's fun to try on and mix and match the different layering styles in a store. There are so many great combinations to choose from. I am very excited."

The DownEast Basics Facebook fan page, which currently has over 2,100 dedicated fans, offers customers Facebook-only promotions and advance notice of sale events.

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 29th Apr 2017

EU rules needed to curb textile worker exploitation: MEPs

European Union (EU) rules are needed to oblige textile and clothing...

Apparel/Garments | On 29th Apr 2017

US retail operating growth to be 1.5-2.5% in 2017: Moody's

The forecast for operating income growth in the US over the next 12...

Interviews View All

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search