Home / Knowledge / News / Apparel/Garments / Moi-Meme expands custom-railored women's dress shirts line
Moi-Meme expands custom-railored women's dress shirts line
11
Jun '09
Moi-Meme, the New York City-based custom career clothier for women, announces the launch of its inaugural made-to-measure line of tailored women's dress shirts. The new line expands the brand's collection beyond contemporary, sophisticated suits and extends its geographical reach through online ordering capabilities for custom-tailored dress shirts for women.

"We began testing custom shirts for women with a small segment of our customer base one year ago and found the results to be remarkable both in terms of customer interest and our ability to deliver consistently well-fitted tailored shirts," reports Moi-Meme Founder and CEO, Dawn Verbrigghe. "We then spent the next several months querying customer preferences, sourcing the perfect cotton stretch shirting fabric and - ultimately - designing the first styles."

As with its suiting line, the company has placed special emphasis on fit, style and fabric quality. Unlike its custom women's suits, however - which can only be purchased in Moi-Meme's showroom following a comprehensive process of measurement-taking - the women's dress shirts will be available for purchase by anyone in the U.S. and Canada directly through the company's website.

Before placing a custom shirt order, customers are asked to have a friend, family member or tailor take a total of 14 measurements. Each customer inputs her measurements into Moi-Meme's website, then begins to design her own custom dress shirt - selecting from amongst a number of designs, fabrics, cuff styles and more; 360 different shirt combinations are possible. Measurements are stored in the company's database to facilitate easy online re-ordering. Each custom shirt is individually tailored and shipped within 4-6 weeks.

Ms. Verbrigghe - who is also a professor at Parsons the New School for Design - founded Moi-Meme two years ago to address the need for stylish, office-appropriate apparel that fits and flatters women of all body types. The company has since developed a strong following amongst those seeking petite suits and suits for tall women in particular and was recently named one of the "Best Fashion Labels for Tall Women" by O, The Oprah Magazine.

Moi-Meme Attire LLC


Must ReadView All

Bangladesh garment exports rise 7.46% in July-Nov '17

Apparel/Garments | On 11th Dec 2017

Bangladesh garment exports rise 7.46% in July-Nov '17

Readymade garment exports from Bangladesh increased 7.46 per cent in...

Karl Mayer opens new workshop in Vietnam

Textiles | On 11th Dec 2017

Karl Mayer opens new workshop in Vietnam

Karl Mayer, Germany’s leading textile machinery firm, has announced...

Cotton USA promotes cotton at TITAS Taiwan tradeshow

Textiles | On 11th Dec 2017

Cotton USA promotes cotton at TITAS Taiwan tradeshow

Cotton USA, which promotes US cotton fibre and manufactured cotton...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Urmil Arya

Sushila International, a well established textile organisation established ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search