Home / Knowledge / News / Apparel/Garments / Moi-Meme expands custom-railored women's dress shirts line
Moi-Meme expands custom-railored women's dress shirts line
11
Jun '09
Moi-Meme, the New York City-based custom career clothier for women, announces the launch of its inaugural made-to-measure line of tailored women's dress shirts. The new line expands the brand's collection beyond contemporary, sophisticated suits and extends its geographical reach through online ordering capabilities for custom-tailored dress shirts for women.

"We began testing custom shirts for women with a small segment of our customer base one year ago and found the results to be remarkable both in terms of customer interest and our ability to deliver consistently well-fitted tailored shirts," reports Moi-Meme Founder and CEO, Dawn Verbrigghe. "We then spent the next several months querying customer preferences, sourcing the perfect cotton stretch shirting fabric and - ultimately - designing the first styles."

As with its suiting line, the company has placed special emphasis on fit, style and fabric quality. Unlike its custom women's suits, however - which can only be purchased in Moi-Meme's showroom following a comprehensive process of measurement-taking - the women's dress shirts will be available for purchase by anyone in the U.S. and Canada directly through the company's website.

Before placing a custom shirt order, customers are asked to have a friend, family member or tailor take a total of 14 measurements. Each customer inputs her measurements into Moi-Meme's website, then begins to design her own custom dress shirt - selecting from amongst a number of designs, fabrics, cuff styles and more; 360 different shirt combinations are possible. Measurements are stored in the company's database to facilitate easy online re-ordering. Each custom shirt is individually tailored and shipped within 4-6 weeks.

Ms. Verbrigghe - who is also a professor at Parsons the New School for Design - founded Moi-Meme two years ago to address the need for stylish, office-appropriate apparel that fits and flatters women of all body types. The company has since developed a strong following amongst those seeking petite suits and suits for tall women in particular and was recently named one of the "Best Fashion Labels for Tall Women" by O, The Oprah Magazine.

Moi-Meme Attire LLC

Must ReadView All

Textiles | On 22nd May 2017

GST to be biggest achievement of Modi govt: ASSOCHAM

Goods and Services Tax (GST) which is near a roll-out would be the...

Textiles | On 22nd May 2017

Maintaining NAFTA benefits is crucial: Cotton council

The US must remain a participant in a vibrant North American Free...

Apparel/Garments | On 22nd May 2017

Retailers ask Congress not to go for consumption tax

The National Retail Federation has asked US Congress to focus on...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search