Home / Knowledge / News / Apparel/Garments / Mountain Khakis to release MK's synthetic pant collection
Mountain Khakis to release MK's synthetic pant collection
11
Jun '09
Mountain Khakis, a premier outdoor-lifestyle apparel brand "Built for the Mountain Life", introduces its new Snake River Collection for Spring 2010 delivery.

The highly-anticipated release of MK's synthetic pant collection extends their successful bottoms offering beyond their proprietary Cotton Canvas, Twill, Stretch Twill, Organic Denim, Corduroy and Flannel fabrics to include the Snake River's 100% Nylon lightweight, quick-dry fabric. This UVA/UVB 50+ collection will be a must-have wardrobe component for the adventurer, globetrotter, fisherman, backpacker, and the happy camper.

"MK is passionate about perfect pants - that's the fundamental reason we have become the Outdoor Industry's premier pant brand," said Noah Roberston, Founder and Global Brand Manager. "We designed the Snake River Collection around the needs of our customers. It's a logical extension for our brand in the Outdoor Industry. We now have technical styles which will perform when our customers require technical function, while our original styles remain a staple for everyday lifestyle."

Snake River styles will include offerings for Men (Pant, Convertible and Short), Women (Pant and Short), and will soon include a Kids' offering. "The Snake River collection will complement our current MK offering, and also have stand-alone presence as a complete synthetic bottoms assortment," said Martin Wilkinson, MK Sales Manager. "Our dealer base covers an extensive gamut, from independent specialty outdoor to outdoor chain to men's specialty boutique. Snake River has a place in every one of our dealer's inventory portfolios.

Features were designed with core outdoor and gateway activities in mind, as well as adventure travel and every-day wear. Expect UVA/UVB 50+ sun protection, lightweight/compact/quick-dry/wicking fabric, supremely supple hand, zip pockets, MK's signature 'clean lines' design philosophy, fixed/grosgrain-lined waistband, action gusset, triple-stitching, MK antique-brass riveted shank buttons, flattering fit, and impeccable craftsmanship. "We spent a lot of time perfecting the fabric, features and designs. We're very proud of our synthetic collection, and recognize its importance among our now-complete assortment of outdoor lifestyle bottoms," said Robertson.

According to Wilkinson, "our Spring 2010 sales program opens June 15, 2009 and will include special early-buy and pre-season incentives, as well as a complementary Snake River Merchandising Kit, including display imagery, hanging banner, table top signage, waterfall and 5-pk of MK hangers. Product is scheduled to ship February 8, 2010."

Mountain Khakis


Must ReadView All

Textiles | On 20th Jul 2017

Provide safety net for cotton growers: Congress to Trump

A bipartisan Congressional coalition has called attention of...

Courtesy: ITMF

Textiles | On 20th Jul 2017

ITMF'17 themed on tech, trade, climate in disruptive times

The International Textile Manufacturers Federation (ITMF), an...

Textiles | On 20th Jul 2017

RIL’s Q1 FY18 petrochemicals revenue up 22.9% y-o-y

Reliance Industries Limited (RIL) has reported its financial...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X