Home / Knowledge / News / Apparel/Garments / Mountain Khakis to release MK's synthetic pant collection
Mountain Khakis to release MK's synthetic pant collection
11
Jun '09
Mountain Khakis, a premier outdoor-lifestyle apparel brand "Built for the Mountain Life", introduces its new Snake River Collection for Spring 2010 delivery.

The highly-anticipated release of MK's synthetic pant collection extends their successful bottoms offering beyond their proprietary Cotton Canvas, Twill, Stretch Twill, Organic Denim, Corduroy and Flannel fabrics to include the Snake River's 100% Nylon lightweight, quick-dry fabric. This UVA/UVB 50+ collection will be a must-have wardrobe component for the adventurer, globetrotter, fisherman, backpacker, and the happy camper.

"MK is passionate about perfect pants - that's the fundamental reason we have become the Outdoor Industry's premier pant brand," said Noah Roberston, Founder and Global Brand Manager. "We designed the Snake River Collection around the needs of our customers. It's a logical extension for our brand in the Outdoor Industry. We now have technical styles which will perform when our customers require technical function, while our original styles remain a staple for everyday lifestyle."

Snake River styles will include offerings for Men (Pant, Convertible and Short), Women (Pant and Short), and will soon include a Kids' offering. "The Snake River collection will complement our current MK offering, and also have stand-alone presence as a complete synthetic bottoms assortment," said Martin Wilkinson, MK Sales Manager. "Our dealer base covers an extensive gamut, from independent specialty outdoor to outdoor chain to men's specialty boutique. Snake River has a place in every one of our dealer's inventory portfolios.

Features were designed with core outdoor and gateway activities in mind, as well as adventure travel and every-day wear. Expect UVA/UVB 50+ sun protection, lightweight/compact/quick-dry/wicking fabric, supremely supple hand, zip pockets, MK's signature 'clean lines' design philosophy, fixed/grosgrain-lined waistband, action gusset, triple-stitching, MK antique-brass riveted shank buttons, flattering fit, and impeccable craftsmanship. "We spent a lot of time perfecting the fabric, features and designs. We're very proud of our synthetic collection, and recognize its importance among our now-complete assortment of outdoor lifestyle bottoms," said Robertson.

According to Wilkinson, "our Spring 2010 sales program opens June 15, 2009 and will include special early-buy and pre-season incentives, as well as a complementary Snake River Merchandising Kit, including display imagery, hanging banner, table top signage, waterfall and 5-pk of MK hangers. Product is scheduled to ship February 8, 2010."

Mountain Khakis


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search