Home / Knowledge / News / Apparel/Garments / Smiley.World to spread bossini. be happy
Smiley.World to spread bossini. be happy
24
Jun '09
Bossini International Holdings Limited exalts the latest "bossini. be happy" brand value and announces to partner with the world's acclaimed icon "Smiley.World" to actively promote happiness in the community and call for everyone to "be happy", enhancing the "happy brand" image.

bossini has always been advocating the positive, enthusiastic and happy attitude. Through the brand value of "bossini. be happy", it further optimizes and strengthens the brand image. Ms Kathy Chan, CEO of bossini remarked, "We lined with the world's acclaimed brand "Smiley.World" to be our strategic partner to introduce bossini x "Smiley.World" apparel collection, calling on the community to "be happy", which is the extension of our brand value."

Mr Nicolas Loufrani, CEO of Smiley expressed, "We negotiated with bossini as our official apparel licensing partner in China and Asia Pacific over a year ago. We look forward to leveraging the fantastic products and the strong channel network to further extend the brand value of 'Smiley.World' to every corner of the world. We believe our collaboration is a perfect match because we have the same brand value, brand image and target group. Both of us care about happy attitude in our lives. We also believe the 'Smiley.World' apparel collection will offer amazing surprises and happiness to our customers."

Ms Kathy Chan, CEO of bossini added, "Launching
'Smiley.World' licensing products by bossini is one of our sales and marketing strategies. We hope to offer customers by a holistic approach, such as amazing products, visual merchandising, colorful displays, professional and sincere services together with our cheerful staff, permeating happy and positive elements to strengthen the brand value bossini."

At the event, the lovely Smiley mascot attends to witness the partnership signing ceremony between bossini and Smiley. Ms Kathy Chan, CEO of bossini and Mr Nicolas Loufrani, CEO of Smiley also lead more than a hundred of bossini staff members for the oath taking ceremony of "bossini. be happy". Meanwhile, the function was full of fun and laughters as the models showcaseed the latest bossini x "Smiley.World" collection.

Bossini International Holdings Limited

Must ReadView All

Textiles | On 22nd Feb 2017

Bangladesh exporters want duty-free access to US, Brazil

Garment and apparel exporters of Bangladesh are seeking duty-free...

Textiles | On 22nd Feb 2017

India to produce 341 lakh bales cotton in 2016-17: CAI

The Cotton Association of India (CAI) has maintained in its January...

Textiles | On 22nd Feb 2017

'India to be self-sufficient in silk production by 2020'

Indian could be self-sufficient in silk production by the year 2020...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search