Home / Knowledge / News / Apparel/Garments / Smiley.World to spread bossini. be happy
Smiley.World to spread bossini. be happy
24
Jun '09
Bossini International Holdings Limited exalts the latest "bossini. be happy" brand value and announces to partner with the world's acclaimed icon "Smiley.World" to actively promote happiness in the community and call for everyone to "be happy", enhancing the "happy brand" image.

bossini has always been advocating the positive, enthusiastic and happy attitude. Through the brand value of "bossini. be happy", it further optimizes and strengthens the brand image. Ms Kathy Chan, CEO of bossini remarked, "We lined with the world's acclaimed brand "Smiley.World" to be our strategic partner to introduce bossini x "Smiley.World" apparel collection, calling on the community to "be happy", which is the extension of our brand value."

Mr Nicolas Loufrani, CEO of Smiley expressed, "We negotiated with bossini as our official apparel licensing partner in China and Asia Pacific over a year ago. We look forward to leveraging the fantastic products and the strong channel network to further extend the brand value of 'Smiley.World' to every corner of the world. We believe our collaboration is a perfect match because we have the same brand value, brand image and target group. Both of us care about happy attitude in our lives. We also believe the 'Smiley.World' apparel collection will offer amazing surprises and happiness to our customers."

Ms Kathy Chan, CEO of bossini added, "Launching
'Smiley.World' licensing products by bossini is one of our sales and marketing strategies. We hope to offer customers by a holistic approach, such as amazing products, visual merchandising, colorful displays, professional and sincere services together with our cheerful staff, permeating happy and positive elements to strengthen the brand value bossini."

At the event, the lovely Smiley mascot attends to witness the partnership signing ceremony between bossini and Smiley. Ms Kathy Chan, CEO of bossini and Mr Nicolas Loufrani, CEO of Smiley also lead more than a hundred of bossini staff members for the oath taking ceremony of "bossini. be happy". Meanwhile, the function was full of fun and laughters as the models showcaseed the latest bossini x "Smiley.World" collection.

Bossini International Holdings Limited


Must ReadView All

US commerce department finds dumping of low melt PSF

Textiles | On 20th Jun 2018

US commerce department finds dumping of low melt PSF

The US department of commerce (USDC) has announced affirmative final...

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search