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Once Upon A Child launches Back to School program
Jun '09
It may seem hard to believe, but the back-to-school shopping season, which economists define as beginning in July, is right around the corner. And, considering the current economic challenges, equipping children with the latest clothing and accessories is expected to be a particular daunting task this year.

A recent study released by the accounting and consulting firm Deloitte & Touche found that 71 percent of respondents cited concern about the economy as the reason why they planned to spend less on back-to-school supplies. According to Susan Baustian, director of the Once Upon A Child brand, however, getting your children prepared for back-to-school won't require you to break the bank if you follow these shopping tips:

Set a budget and stick to it: Shopping for back-to-school clothes and accessories shouldn't be approached any differently than other major purchases. Before hitting the stores, create a budget that breaks down estimates for active and casual wear, shoes, and accessories.

Conduct a clothing inventory: Clean out your child's wardrobe so you have a good sense of the pieces you have to work with.

Trade in un-used clothes: After you sort through your child's closet, take any clothes that are no-longer worn, yet still in excellent condition, to retailers such as Once Upon A Child that allow you to trade in gently-used goods for new clothes or cash. You'll either walk out with money in your pocket or a bag full of new finds for your child – all without spending a dime.

Be aware of the trends: Clothing trends, especially for children, don't last long. Stock up on the basics and then incorporate one or two trendy items to serve as accent apparel.

Make it a year-round affair: By keeping your eyes peeled throughout the year for great clothing deals, you'll be able to keep your child's wardrobe fresh. Plus, doing this will eliminate the need to shell out a large amount of cash in the late summer and early fall months.

Once Upon A Child

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