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Turtle to increase its presence in Pune
Jul '09
Turtle Ltd, one of the leading menswear apparel brands, announced its expansion plans for the Pune market. Driven by the enthusiastic response in the city, Turtle Ltd is taking this opportunity to organize special Preview of its latest collection.

Turtle products are available in 34 MBOs (Multi Brand Outlet) and one Exclusive Brand Outlet (Turtle World) in Kolhapur. In Pune,Turtle is present in Lifestyle (Kalyani Nagar) and Shopper's Stop at Shivaji Nagar and two Central. Going forward, Turtle Ltd plans to open two new EBOs and plan to expand the network to ten new MBOs in the city.

They will be working on Shop-in-Shop module in MBOs to capture maximum space in the stores. Pune accounts for about 5% of total Turtle sales. It aims to increase this figure to 8% in the near future. Last year the sale figurewas 2 crore and 90 lacks and there is a targeted sale for this year of 5 crore including all the chain stores. Turtle Ltd launched a new menswear economy brand “London Bridge” in the MBOs.

In Maharashtra Turtle is present in 25 cities & towns: Nagpur, Solhpur, Kolhapur, Nasik, Tasgaon, Amravati, Baramati, Daund, Satara, Sangli, Icchalkaranji, Khapoli, Lonawala, Nanded, Jalgaon, Beed, Akola, Chandarpur, Gondia, Parbani, Warda, Dhulia, Pandarpur, Karania, Jamkher, Yavatmal, Sangamer & Ahmednagar. Turtle Ltd is also targeting to expand itself to fourteen more cities & towns in Western India. This expansion will be achieved by opening of ten more EBOs & 45 MBOs by Turtle Ltd .

Mr. Amit Ladsaria, Director, Turtle Ltd said on the occasion, “We are really delighted by the response we have received from Pune. It has emerged as an important market for us. The brand Turtle is synonymous with quality and credibility and is also value for money this is what has made it so popular in Pune.”

Turtle offers contemporary products at right prices, which adds to the strong brand pull. Recently, Turtle has launched its economy range under the brand name of London Bridge.

Turtle Ltd

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