Home / Knowledge / News / Apparel/Garments / Continued success for Pepsi International licensing program
Continued success for Pepsi International licensing program
09
Jul '09
Bradford Licensing LLC, the exclusive international brand licensing agency for PepsiCo Inc, is pleased to announce continued success of the Pepsi licensing program around the globe through a number of renewals and exciting new deals brokered by our partner agents as well as a newly revitalized Pepsi style guide.

With thanks to partner agent, Cameron Consultancy, Fashion UK will continue to produce Pepsi branded apparel, including t-shirts, sweatshirts and pants. Fashion UK's Pepsi and 7Up t-shirts have sold successfully in popular UK retailer Topshop, among others. Cameron Consultancy has also brokered a deal with Paper House, who will produce greeting cards featuring artwork of the Pepsi bottle cap by famed artist, Andy Warhol.

Three existing Pepsi-Cola licensees, Sakamoto, Maraudi and Diggit Inc, based out of Japan, renewed their licensing agreements due to ongoing success of the Pepsi licensing program with the help of the licensing agency, Phoenix. With these renewals, both companies will continue manufacturing unique Pepsi-Cola products, with Sakamoto producing stationary and cell phone accessories, Marudai creating shoes and sandals, and Diggit Inc making handbags and accessories.

In France, Licensee Plus will create ladies apparel, handbags, umbrellas and watches, through a deal made by RMP Licensing. German agent, Euro Lizenzen, has signed on Millipede Fashion BV, located in The Netherlands, to manufacture loungewear, socks, caps and scarves for Men's, Ladies and Young Adults for all of the PepsiCo brands.

At last month's Licensing International Expo, Bradford revealed "The Pepsi Brand, Refreshed" merchandise and style guide exclusive to international licensees. Go beyond the apparent to trendy new designs, applications, and product concepts and discover an emerging fashion brand for today's generation - completely refreshed!

Bradford Licensing LLC


Must ReadView All

Textiles | On 24th Jul 2017

Govt extends deadline for GST composition scheme to Aug 16

The Government on India has extended the deadline for small...

L-R: Dhanapal, JMD, Best Corporation; Prabhu Damodaran, Convenor, ITF; Narayanasamy, MD, Micro Cotspin; Senthilnathan, MD Rasitex India; and Sabapathy, MD, Prasanna Spinning Mills

Textiles | On 24th Jul 2017

TN mills seek partnership with cotton growing states

Spinning mills in Tamil Nadu are seeking stronger partnership with...

Textiles | On 24th Jul 2017

Irani terms GST as a ‘great step towards transparency’

Union textiles minister Smriti Irani has termed the Goods and...

Interviews View All

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X